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Ecommerce Startup United States
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Outcome-driven wellness solutions for underserved beauty and health concerns

P&L Documents (1)
Asking Price
$700k
Multiples
1.2x profit 0.3x revenue
Annual Growth Rate
+1%
TTM Revenue
$2.6M
Profit
$588.9k
Last Month's Revenue
$92.4k
Profit
$45.4k

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Ecommerce startup United States

Outcome-driven wellness solutions for underserved beauty and health concerns

This lean DTC health & beauty brand sells clinically-positioned wellness products targeting persistent cosmetic and respiratory concerns, led by high-converting SKUs in skin tag removal, thermoplastic dentures, and respiratory wellness. Operating on a fully outsourced dropship model with supplier-managed fulfillment, the business runs efficiently with a small remote team and streamlined SOP-driven operations across the U.S. market. Driven primarily by Meta paid acquisition and a rapidly growing subscription base, the business combines strong retention with scalable unit economics and a proprietary AI-powered product launch pipeline. Key Highlights ✅ $2.61M TTM revenue; $588.8K TTM profit ✅ 2,536 active subscribers generating $83.6K MRR ✅ 50K+ email list with no lifecycle flows deployed ✅ Lean operations with fully outsourced fulfillment ✅ 22% net margins with scalable Meta acquisition ✅ 20+ new creatives tested weekly ✅ Clear expansion opportunities: Amazon, TikTok Shop, email/SMS
Asking Price
$700k
Multiples
1.2x profit 0.3x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
With TTM revenue of $2.61M and TTM profit of approximately $588.8K (22% net margin), the $700K asking price reflects a ~1.19x earnings multiple, below many comparable DTC health & beauty transactions at this scale. The valuation is supported by $83.6K MRR, 2,536 active subscribers, strong repeat purchase behavior, lean outsourced operations, and a proprietary AI-driven product launch system. Meta concentration risk and early-stage channel diversification are appropriately reflected in the multiple
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $2.6M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $588.9k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $92.4k last month gross revenue
Last Months Profit
Total net profit last month.
 $45.4k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
China
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+1% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
1 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
1 Total Value of Inventory
Company overview
Date Founded
May 2025
Team Size
Small (2-20)
Business Model
  • Dropshipping
  • Ecommerce
  • Direct-to-consumers (DTC)
Tech Stack
  • Shopify
Growth Opportunities
  • Expand to new markets
  • New product features
  • Social media marketing
  • Improve conversion rates
  • Increase digital marketing
Competitors
  • N/A
Key Assets
  • Shopify store
  • all domains
  • social channels
  • ad accounts
  • software subscriptions
  • all contractor relationships
  • email subscribers in Klaviyo
  • creative library
  • Proprietary AI product research and launch automation system
  • All operational documentation and SOPs
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Angel investment

Seller details

Startup details

Data room

Verified business
Business address and incorporation certificate verified (US entities only).

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