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Ecommerce Startup Belgium
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Innovative scalp care brand combining massage, oil application and red light technology

P&L Documents (2)Supporting files (10)
Asking Price
$35k
Multiples
1.4x profit
The asking price divided by TTM net profit.
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0.5x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+50%
TTM Revenue
$74.3k
Profit
$24.5k
Last Month's Revenue
$15.2k
Profit
$6.3k

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Belgium

Innovative scalp care brand combining massage, oil application and red light technology

An ecommerce brand offering hair brushes, scalp care products, nourishing oils, and accessories for hair maintenance and styling. The business serves both B2C and B2B customers, including individual consumers, hair salons, beauty institutes, and retailers. The company works with selected manufacturers and operates through a lean logistics model designed to support competitive pricing, reliable fulfillment, and delivery to most destinations within 5–7 business days. Key Highlights ✅ Product range includes hair brushes, scalp care products, nourishing oils, and hair accessories ✅ Serves both direct-to-consumer and B2B customer segments ✅ B2B market includes hair salons, beauty institutes, and retailers ✅ Works with selected manufacturing partners through a lean logistics model ✅ Offers order tracking, secure payment options, and responsive customer support ✅ Fulfillment model supports delivery to most destinations within 5–7 business days
Asking Price
$35k
Multiples
1.4x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.5x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The asking price reflects a conservative valuation of approximately 0.5x trailing twelve-month revenue. The business is profitable and operates with a lean fulfillment structure. The business purchases and owns buffer inventory in advance, while an established agent in China manages storage and fulfillment on its behalf. The sale includes the brand, website, customer base, supplier relationships, existing inventory, B2C and B2B activity, and established marketing channels, with further growth potential through international expansion and paid media. The existing inventory is included in the acquisition and will transfer to the buyer.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$74.3k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$24.5k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$15.2k last month gross revenue
Last Months Profit
Total net profit last month.
$6.3k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
China
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+50% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
Number of SKUs
The number of product variations you sell.
6 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
2076 Total Value of Inventory
Company overview
Date Founded
August 2025
Team Size
Small (2-20)
Business Model
  • Ecommerce
  • Business-to-business (B2B)
Tech Stack
  • Shopify
  • Klaviyo
  • PayPal
  • Google Analytics
  • Meta Pixel
Growth Opportunities
  • Expand to new markets
  • Social media marketing
  • Increase digital marketing
  • Improve conversion rates
  • New product features
Competitors
  • https://olieo.nl/
Key Assets
  • Brand
  • Website
  • Trade names
  • Copyright
  • Social media accounts
  • Domain
  • Customers
  • Meta portefeuille business
  • Compte ads
  • Pixel
  • Google
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Bootstrapped

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