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Content Startup Germany
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High-margin supplement affiliate site: ~$2,268/mo net, 2-3 hrs/week, 94% margins

P&L Documents (1)Supporting files (2)
Asking Price
$25k
Multiples
1.1x profit
The asking price divided by TTM net profit.
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1.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+0%
TTM Revenue
$24.2k
Profit
$22.7k
Last Month's Revenue
$2.5k
Profit
$2.4k

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Germany

High-margin supplement affiliate site: ~$2,268/mo net, 2-3 hrs/week, 94% margins

This business is a lean, high-margin affiliate business in the health and wellness supplement niche, launched in October 2025. It earns commissions by running paid native advertising (Taboola) to high-converting advertorial landing pages that refer buyers to bulk supplement offers. The model is built for efficiency: about $2,268 average monthly net profit at a ~94% net margin, operating costs near $138/month, and just 2-3 hours of weekly management. Revenue has been stable since launch. It runs on WordPress with Elementor and needs no constant content production, relying on direct-response paid traffic rather than SEO. A new owner takes over the domain, website, 26 published articles, custom landing pages, and the full marketing strategy, plus a transferable vendor relationship paying a 30% commission. It suits both first-time buyers wanting turnkey cash flow and portfolio operators looking to scale across additional ad networks and offers.
Asking Price
$25k
Multiples
1.1x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Priced at $25,000, about 11x average monthly net profit of ~$2,268 (~$27k/year, roughly 0.9x annual). Justified by exceptional ~94% net margins, very low ~$138/month operating costs, and a lean 2-3 hour weekly workload. Revenue has been stable since launch, the 30% vendor commission transfers to the new owner, and the model has clear room to scale onto additional native ad networks, paid social, and new offers.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$24.2k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$22.7k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$2.5k last month gross revenue
Last Months Profit
Total net profit last month.
$2.4k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
3-5% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
October 2025
Team Size
Just me (1)
Business Model
  • affiliate marketing
  • native advertising
  • paid traffic
  • health and wellness
  • supplements
  • advertorial
  • performance marketing
  • content
The business earns affiliate commissions in the health and wellness supplement niche. It runs paid native ad traffic (Taboola) to high-converting advertorial landing pages, referring visitors to bulk and multi-pack supplement offers and earning a 30% commission on resulting sales. The model is optimised for high average order value, so a small number of conversions drives strong payouts.
Tech Stack
  • Wordpress
  • Elementor
  • Hello Elementor theme
  • Google Analytics
  • Taboola
Growth Opportunities
  • Increase digital marketing
  • Focus on SEO
  • Increase content marketing
Duplicate the campaigns onto other native networks (Outbrain, Revcontent, MGID), expand into Meta and TikTok ads, add email capture and retargeting, integrate additional supplement vendors, add exit-intent offers, and build a secondary organic/SEO traffic stream.
Competitors
  • generic health and wellness blogs
  • supplement review directories
  • longevity and wellness content sites
Key Assets
  • the WordPress website
  • 26 published articles
  • custom advertorial landing page designs
  • the full marketing strategy and SOPs
Acquisition details
Selling Reasoning
  • Starting a new venture
The owner is liquidating capital to fund a new business venture and focus on other projects within their portfolio.
Financing
  • Bootstrapped

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