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Ecommerce Startup United States
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Established Specialty Coffee Subscription | 11% YoY Growth | 2–4 Hours/Week | Fully Remote

P&L Documents (1)Supporting files (1)
Asking Price
$69.9k
Multiples
3.3x profit
The asking price divided by TTM net profit.
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0.5x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+11%
TTM Revenue
$134.6k
Profit
$21.5k
Last Month's Revenue
$12.2k
Profit
$3.3k

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United States

Established Specialty Coffee Subscription | 11% YoY Growth | 2–4 Hours/Week | Fully Remote

Established specialty coffee subscription business operating since 2018, featuring curated coffees from independent Colorado roasters. Customers receive fresh coffee from a rotating featured roaster, along with a drink card and occasional curated extras, creating a differentiated discovery experience that goes beyond a standard coffee subscription. The business is built around recurring DTC subscription revenue and has maintained a stable subscriber base over several years. Operations are streamlined through Shopify, Recharge, and fulfillment automation, and the business can be managed remotely with approximately four combined owner hours per week. The existing model includes established roaster relationships, recurring customers, diversified revenue across the customer base, and documented systems that should make ownership transfer relatively straightforward. Key Highlights ✅ $135k TTM revenue with recurring subscription sales ✅ 8+ years of operating history ✅ Established recurring subscriber base ✅ Can be operated remotely ✅ Approximately 4 combined owner hours per week ✅ Established relationships with independent Colorado roasters ✅ Highly automated operations using Shopify, Recharge, and fulfillment tools ✅ Differentiated customer experience with featured-roaster drink cards and curated extras ✅ Diversified customer base with low revenue concentration ✅ Growth opportunities across paid acquisition, email/SMS, referrals, partnerships, geographic expansion, and new products
Asking Price
$69.9k
Multiples
3.3x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.5x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The $69,900 asking price represents approximately 3.25x current annual profit of about $21.5K. The business generates approximately $135K in TTM revenue and is growing about 11% year over year. The valuation is supported by a recurring subscription model, strong customer loyalty, and low owner dependency: approximately 76% of net sales come from returning customers, active subscriber churn is 4.3%, and the business requires only about four total owner hours per week. Additional value comes from established roaster relationships, automated subscription and fulfillment workflows, a diversified customer base, and multiple clear growth opportunities. The asking price is intended to reflect these strengths while remaining reasonable for the company’s current scale and profitability.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$134.6k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$21.5k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$12.2k last month gross revenue
Last Months Profit
Total net profit last month.
$3.3k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
United States
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+11% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
Number of SKUs
The number of product variations you sell.
21 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
0 Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
December 2018
Team Size
Small (2-20)
Business Model
  • Subscription
  • Ecommerce
  • Direct-to-consumers (DTC)
  • Dropshipping
  • Business-to-consumer (B2C)
Tech Stack
  • Shopify
  • Recharge
Growth Opportunities
  • Expand to new markets
  • Increase digital marketing
  • Increase content marketing
  • Social media marketing
  • Focus on SEO
  • Improve conversion rates
  • New product features
Competitors
  • Trade Coffee
  • Mistobox
  • Atlas Coffee Club
Key Assets
  • Customers
  • Social media accounts
  • Brand
  • Domain
  • Marketing materials
  • Website
  • Intellectual property
  • Inventory
  • Copyright
  • Trade names
  • Trademarks
Acquisition details
Selling Reasoning
  • Partner or family needs
  • Lifestyle change
  • Lack of time
Financing
  • Bootstrapped
Verified business
Business address and incorporation certificate verified (US entities only).

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