Multi-Language Translation App: "Built for Shopify" Status, 85% EBITDA & 101% NRR

The app is a premium AI-powered translation solution that helps Shopify merchants sell globally without any coding. It automatically translates storefront content, product descriptions, navigation menus, and checkout pages into more than 240 languages, making it easy to reach customers worldwide. The app has earned Shopify’s prestigious Built for Shopify badge, recognizing its high standards for performance, reliability, and user experience. Backed by more than 450 verified reviews with a 4.5-star average rating, it has built strong customer trust and serves as a core tool for merchants looking to grow internationally. This makes it a compelling opportunity in the fast-growing global e-commerce market. Bootstrapped since 2016, the business runs a freemium-to-subscription model with strong recurring revenue: $1.32M ARR, $1.37M TTM revenue, $1.16M TTM profit, and 17% growth. Lean operations and a seasoned, medium-size team make this a durable, cash-generating asset. Key Highlights ✅ 5,000+ merchants; diversified install base ✅ 2,557 paying customers | LTV: $1,077.44 | ARPU: $51.99 ✅ 85% EBIDTA | 101.54% NRR | 36.37 % MRR Growth ✅ Usage based pricing tiers with entry price $10 plus a free plan. ✅ Powerful AI translation engines OpenAI, DeepL Pro, and Google Cloud Translation ✅ Integration with TextMaster to hire native speakers to translate content ✅ Seamlessly translates complex dynamic elements, including banners, popups, third-party apps, metafields, and the Shopify Checkout ✅ Built-in Glossary and Custom Content Rules allow merchants to maintain brand voice and terminology across all localized versions. ✅ Clear upside via SEO, content, and digital marketing ✅ Top Converting Countries: US, Japan and Germany ✅ A Few Notable Customers: Steve Madden, Durex, Dior, Kraft Heinz,Decathlon

Asking Price

$5M

Multiples

Asking Price Reasoning

Asking price is profitability-led. Price ≈ SDE (TTM $1.16M) x 4.3x; also ≈ ARR ($1.32M) x 3.8x—within typical SMB SaaS range for this scale and growth. 85% EBITDA margin, 17% YoY growth, 101.5% NRR, 2,557 paying customers, ARPU ~$52, LTV ~$1,077 indicate strong retention and cash-flow quality. Diversified base and lean operations reduce risk and support durable recurring revenue.

$1.5M last 12 months gross revenue

$1.2M last 12 months net profit

$138.7k last month gross revenue

$106.1k last month net profit

5,000+ Customers

$1.3M ARR

+17% Annual Growth Rate

1-3% stable Churn Rate

Date Founded

September 2016

Team Size

Medium (21-100)

Business Model

Freemium
Business-to-business (B2B)
Subscription
Ecommerce

👉 Pricing & Revenue Model: The business operates on a tiered SaaS subscription model that scales with a merchant's international growth. It offers a free plan for new stores, while paid plans range from $10/month to $500/month, with annual subscriptions providing approximately 17% savings. 👉 Pricing Tiers: ✅ Free: Entry-level plan for merchants getting started with multilingual selling. ✅ Basic: $10/month ($100/year) ✅ Standard: $40/month ($400/year) ✅ Advanced: $75/month ($750/year) ✅ Pro: $120/month ($1,200/year) ✅ Enterprise: $250/month ($2,500/year) ✅ Unlimited: $500/month ($5,000/year) 👉 Average Revenue Per User (ARPU): $52 per month. 👉 Customer Profile: Our app serves Shopify merchants expanding into international markets, ranging from SMBs to established global brands. Key industries include fashion, beauty, home goods, electronics, health & wellness, and specialty retail. 👉 Geographic Footprint: The app supports 2,557 active merchants worldwide, with its largest customer bases located in the United States, Japan, and Germany. 👉 Key Competitive Advantages: ✅ AI-powered translations backed by professional translation engines. ✅ Supports 240+ languages, enabling merchants to reach customers worldwide. ✅ No-code setup, making multilingual selling accessible to any merchant. ✅ Deep Shopify integration, covering products, collections, navigation, storefront content, and checkout. ✅ Awarded Shopify's Built for Shopify badge for exceptional quality and performance. ✅ Strong customer trust, with 450+ verified reviews and an average rating of 4.5 stars, creating a significant competitive moat.

Tech Stack

PHP
React Native
Node.js
Digital Ocean
Linux
Amazon Web Services
Microsoft Azure
Java

Growth Opportunities

Increase content marketing
Increase digital marketing
Focus on SEO
Improve conversion rates
New product features

Growth Opportunity: 1. Monetization & Pricing Architecture (Immediate ARPU Upside) - Shopify Plus / Enterprise Tier ($199+/mo): Target high-volume brands by offering custom LLM training (OpenAI/DeepL APIs) to lock in brand-specific glossaries and style guides. - Usage-Based Overages: Eliminate hard-capped limits that trigger churn. Implement metered billing (e.g., $10 per 50k extra words) to immediately capture expansion MRR. 2. Product-Led Growth & Ecosystem Expansion - Cross-App Localization: Solve a major merchant pain point by translating dynamic text from other top Shopify apps (e.g., Klaviyo popups, Judge.me reviews). - AI Image Translation: Introduce automated detection and replacement of text within hero banners and product images using matching fonts.

Competitors

Transcy
Hextom AI Translate & Currency
T Lab ‑ AI Language Translate
TLab
Hextom
Transtore

Key Assets

Trademarks
Domain
Customers
Website
Trade names
Marketing materials
Social media accounts
Brand
Intellectual property
Codebase
Copyright

Selling Reasoning

Starting a new venture

Financing

Bootstrapped

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Multi-Language Translation App: "Built for Shopify" Status, 85% EBITDA & 101% NRR

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