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Ecommerce Startup Israel
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An Israeli eCommerce brand selling clothing and footwear

P&L Documents (1)Supporting files (2)
Asking Price
$69k
Multiples
1.0x profit 0.2x revenue
Annual Growth Rate
+100%
TTM Revenue
$313.4k
Profit
$72.3k
Last Month's Revenue
$20.2k
Profit
$4.1k

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Israel

An Israeli eCommerce brand selling clothing and footwear

An ecommerce brand established in April 2021, generates $313,397 TTM Revenue and $72,268 TTM Profit. It specializes in clothing and footwear for customers aged 35+, targeting a niche market in Israel. Operating on a dropshipping model, it efficiently sources products through a reliable agent in China, eliminating the need for inventory management. The brand has grown significantly, with revenue increasing from $66,486 in 2021 to $341,849 in 2023 YTD. Team Breakdown Owner: Oversees operations and marketing. Agent in China: Manages order fulfillment and logistics. Customer Support Rep: Handles customer inquiries and service for $300/month. Operations Summary Order Management: Handled by the agent in China. Customer Service: Managed by a dedicated representative. Marketing: Focuses on Facebook, Google, and TikTok ads. Customer Demographics Primarily domestic customers aged 35+, with a repeat order rate of 9.8%. The store attracts 30,000 monthly visitors.
Asking Price
$69k
Multiples
1.0x profit 0.2x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Priced very aggressively for a quick sale.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$313.4k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$72.3k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$20.2k last month gross revenue
Last Months Profit
Total net profit last month.
$4.1k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
-
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+100% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
- SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
- Total Value of Inventory
Company overview
Date Founded
April 2021
Team Size
Small (2-20)
Business Model
  • Ecommerce
  • Dropshipping
Tech Stack
  • Shopify
Growth Opportunities
  • Expand to new markets
  • Increase digital marketing
  • Increase content marketing
  • Social media marketing
  • Improve conversion rates
  • New product features
  • Increase pricing
  • Focus on SEO
Competitors
  • N/A
Key Assets
  • Website
  • Marketing materials
  • Social media accounts
  • Domain
  • Brand
  • Customers
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Bootstrapped

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