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SaaS Startup Netherlands
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AI humanizer SaaS for rewriting content with a natural human tone

P&L Documents (1)
Asking Price
$49k
Multiples
0.7x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.7x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
-31%
TTM Revenue
$74k
Profit
$70k
Last Month's Revenue
$3.1k
Profit
$2.8k

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Netherlands

AI humanizer SaaS for rewriting content with a natural human tone

An AI humanizer SaaS designed to help users rewrite AI-generated text so it reads more naturally and maintains a human touch. The platform combines a Chrome Extension, AI detector bypass, AI remover, and AI humanizer in one tool, with multiple writing tones and templates for essays, emails, blog posts, and social media. Built in 2022, the business grew organically to 400+ customers and reached $8.5K MRR at its peak before stabilizing at approximately $2.5K MRR through SEO alone. With 90K email subscribers, 95% margins, near-zero overhead, and full documentation, the business offers growth potential for a buyer with paid acquisition experience. Key Highlights ✅ AI humanizer SaaS for rewriting AI-generated content ✅ Helps text read more naturally while keeping a human tone ✅ Includes a Chrome Extension, AI detector bypass, AI remover, and AI humanizer ✅ Offers writing tones and templates for essays, emails, blog posts, and social media ✅ Grew organically to 400+ customers and reached $8.5K MRR at peak ✅ Currently generates approximately $2.5K MRR through SEO with 90K email subscribers and 95% margins Google Ads is currently unavailable due to an account suspension. Although previous support communication indicated that the account had been approved for reactivation, it has not returned to active use As a result, growth has remained primarily dependent on SEO, and revenue has declined from its historical peak. A buyer with experience in paid acquisition, alternative acquisition channels, or conversion optimization may be able to unlock further growth. The business previously reached approximately $8.5K MRR, primarily by combining organic growth with paid acquisition
Asking Price
$49k
Multiples
0.7x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.7x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
$49K represents approximately 0.66x TTM revenue and 0.68x TTM profit. At the current ~$2.5K MRR run rate, it represents approximately 1.6x annualized revenue. The price reflects declining revenue and traffic. Google Ads remains inactive after an unresolved reactivation issue. The business is profitable, documented, and ready for an owner with stronger growth expertise. Google Ads access was restricted even after previous support communication indicated that the account had been approved for reactivation. However, the account did not return to active use. Without paid acquisition, growth has remained primarily dependent on SEO and has plateaued. The business is profitable, stable, and fully documented, but it needs an owner with stronger paid acquisition, alternative-channel, or conversion-optimization experience to unlock further growth.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$74k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$70k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$3.1k last month gross revenue
Last Months Profit
Total net profit last month.
$2.8k last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
101-250 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$49.4k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-31% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
5-10% downwards Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
February 2022
Team Size
Just me (1)
Business Model
  • Business-to-consumer (B2C)
  • Business-to-business (B2B)
Tech Stack
  • PHP
  • Wordpress
Growth Opportunities
  • Focus on SEO
  • Increase pricing
  • Increase digital marketing
  • Increase content marketing
  • Improve conversion rates
  • Hire a sales team
  • Social media marketing
  • New product features
  • Expand to new markets
Competitors
  • undetectable.ai
  • https://www.humanizeai.pro/
  • https://aihumanize.io/
Key Assets
  • Website
  • Brand
  • Marketing materials
  • Other
  • Codebase
  • Domain
Acquisition details
Selling Reasoning
  • Business challenges
  • Lifestyle change
Financing
  • Bootstrapped
Connected metrics
Web and customer metrics with real-time accuracy.

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