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Mobile Startup United States
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Wellness App with Audio-Based Mindfulness and Display Sync

P&L Documents (1)
Asking Price
$105k
Multiples
6.2x profit 3.2x revenue
Annual Growth Rate
+37.64292102297565%
TTM Revenue
$33k
Profit
$17k
Last Month's Revenue
$5.6k
Profit
$3k

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United States

Wellness App with Audio-Based Mindfulness and Display Sync

Profitable, subscription-based wellness app delivering daily audio content designed to help users reset their mindset and reinforce positive habits. The app features a library of affirmations, motivational quotes, and calming background music, all accessible through a clean, swipeable feed. Users can personalize their experience based on how they want to feel, and audio playback includes optional voiceover and music layers for an immersive experience. A unique element is the integration with a physical display (sold separately), which acts as a passive reinforcement tool—visually syncing with the mobile session to display the same affirmation or quote. Even when not actively using the app, the user’s environment is subtly shaped by the selected mood content. Key Highlights ✅ Profitable subscription-based wellness app with $41K ARR and $17K TTM profit ✅ Offers daily affirmations, motivational audio, and calming music in a clean, swipeable interface ✅ Personalization features include mood-based content selection and layered audio experiences ✅ Unique physical display integration reinforces affirmations visually, even when the app isn’t in use ✅ 600+ active users and 37% annual growth with stable churn (1–3%) ✅ iOS app live with strong product-market fit for the niche wellness and mental health segment ✅ Built on a robust tech stack (Swift, Kotlin, PostgreSQL, AWS) and includes Shopify support ✅ High-margin, turnkey DTC asset with expansion potential in content, platforms, and hardware bundling
Asking Price
$105k
Multiples
6.2x profit 3.2x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Key Stats: - ~600 active users - $42,000 ARR - $15,000 in trailing 12-month profit - Subscription pricing: $4.99/month or $49.99/year - iOS app currently live with proven product-market fit for a niche wellness audience
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$33k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$17k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$5.6k last month gross revenue
Last Months Profit
Total net profit last month.
$3k last month net profit
Customer metrics by
Total Downloads
The total number of app downloads to date.
- Total Downloads
Monthly Active Users
The number of unique users active over the last month.
- MAU
App Store Rating
The current average app store rating (out of 5).
- App Store Rating
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+37.64292102297565% Annual Growth Rate
Paying Users
The number of users on a paid plan.
500-999 Paying Users
Company overview
Date Founded
September 2020
Team Size
Small (2-20)
Business Model
  • Direct-to-consumers (DTC)
  • Subscription
Tech Stack
  • Swift
  • Kotlin
  • Java
  • PostgreSQL
  • Linux
  • Shopify
  • AWS
Growth Opportunities
  • Increase digital marketing
Add more content and continue to nurture early customers.
Competitors
  • vestaboard
  • motivation
  • calm
  • headspace
  • innertune
  • peptalk
Key Assets
  • Social media accounts
  • Domain
  • Intellectual property
  • Brand
  • Customers
  • Codebase
  • Website
  • Mobile application
  • email profiles
Acquisition details
Selling Reasoning
  • Lack of time
Financing
  • Angel investment
Verified business
Business address and incorporation certificate verified (US entities only).

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