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SaaS Startup Germany
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B2B Collaboration platform helping creative agencies optimize their initial project phases

P&L Documents (1)Supporting files (6)
Asking Price
$50k
Multiples
2.8x revenue
Annual Growth Rate
-6.334338900743138%
TTM Revenue
$17.6k
Profit
$0
Last Month's Revenue
$783
Profit
$0

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Germany

B2B Collaboration platform helping creative agencies optimize their initial project phases

SaaS with $17,579 in TTM revenue and $783 in revenue last month that is crafted to empower creative agencies & marketing teams in optimizing their initial project phases: briefing and client onboarding. Born from the firsthand experiences of its ex-creative founders who understand the perils of flawed processes leading to collaboration chaos and burnout. ✅ $17,579 in TTM revenue ✅ $783 in revenue last month ✅ $1.75 M from an outside investor ✅ Tech Stack: VueJS, VanillaJS, Symfony Framework ✅ Competitors: copilot.com, superokay.com, contentsnare.com Our 5-year journey has been a passionate quest to unravel the challenges faced by marketers and creatives, recognizing the need for a transformative solution in this pivotal phase of the creative process. We're here because we've learned (and research confirms) that investing time and effort at the project's outset significantly minimizes resource wastage down the line.
Asking Price
$50k
Multiples
2.8x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Our team’s primary expertise lies in creative solutions rather than business development and sales. This gap presents an exceptional opportunity for a buyer with strong business skills to leverage our existing successes and implement targeted strategies to accelerate growth. By addressing these areas, the buyer can capitalize on the identified expansion strategies and drive the platform to new heights.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$17.6k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$0 last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$783 last month gross revenue
Last Months Profit
Total net profit last month.
$0 last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
49 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$15.3k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-6.334338900743138% Annual Growth Rate
Web traffic by Google Analytics
Company overview
Date Founded
January 2018
Team Size
Small (2-20)
Business Model
  • Subscription
  • Business-to-business (B2B)
  • Freemium
Currently, we offer two subscription tiers: Free and Pro. The Free plan is available at no cost, while the Pro plan is priced at €15 per seat per month. We also offer an annual billing option with a 2-month discount, making it €150 per seat per year. The key distinction between the plans lies in the ability to create unlimited projects. A new pricing plan was designed with the goal of increasing revenue. More information available in the Business Plan document. Current type of clients: - Agencies: 63% - Freelancers: 20% - Marketing teams: 17% Main locations: - USA + CA: 39% - AUS + NZ: 26% - Other: 21% - UK: 14%
Tech Stack
  • HTML
  • Vue.js
  • Stripe
  • PHP
  • Symfony
  • VanillaJS
Overview of the platform architecture: - Web application built on a robust client-server architecture through Domain Driven Design architecture. - The frontend is a single-page application developed with VueJS, while some components are built with VanillaJS and will be gradually migrated to VueJS. - Our backend is powered by the Symfony Framework, connecting to a MySQL database. - To extend functionality, the backend seamlessly integrates with third-party APIs such as Stripe and Mailchimp (Mandrill). Security & Reliability: - We prioritise data security by implementing layers of protection, including encryption, least privilege access, and secure software development practices. - All code is subjected to Sonarqube's static code analysis as part of our continuous integration server pipeline, supplemented by manual tests and audits conducted by our QA team. - With a cloud architecture based on docker and load balancers, we maintain a 99.9% uptime commitment and performs daily backups, ensuring quick service restoration during any unavoidable failures. - Our docker-based cloud infrastructure scales automatically to handle peak demands, guaranteeing high performance under heavy loads.
Growth Opportunities
  • Increase pricing
  • Expand to new markets
  • Improve conversion rates
  • Increase content marketing
  • Add new product features
  • Hire a B2B sales team
  • Chat-GPT integration
We have identified several key growth opportunities to propel our business forward. These include: - New Verticals: Venture beyond creative agencies to sectors like architecture, law, and content creation, where we've noticed platform use. - Partnerships: Collaborate with giants like Adobe or Webflow to integrate our platform, amplifying user growth. - Geographic Reach: Localize the platform for emerging markets, targeting languages like Spanish, Portuguese, and Asian languages. - Pricing: Refine pricing to boost average user spending; an updated version is in the works. - Education: Partner with academic institutions, introducing students to our platform. - Chat-GPT Integration: Automate briefing creation for enhanced user engagement; a prototype is underway. - White Labelling: Offer extensive platform customization for premium pricing. - Integrations: Aim for user growth and premium pricing through added integrations. - Consulting: Leverage our brand for consultancy, guiding agencies on briefing enhancements and workflow optimization. - Public API: Cater to user demands by launching a public API. Enhanced platform features, like automation and reminders, will boost value and user engagement, driving growth. With a massive market of 30 million potential users and no dominant player, we proudly take our place as the niche product poised to lead. We are excited to meet a buyer ready to continue our vision of revolutionizing the creative workflow, saving millions on marketing budgets and protecting resources from being wasted For detailed insights, refer to the Business Plan under 'Company Roadmap' and 'Business Opportunity'.
Competitors
  • trybriefly.com
  • contentsnare.com
  • superokay.com
Key Assets
  • Brand
  • Marketing materials
  • Customers
  • Website
  • Social media accounts
  • Domain
  • Codebase and IP
Acquisition details
Selling Reasoning
  • Lifestyle change
We enjoyed the SaaS world tremendously but as creatives turned co-founder we've reached our limit as to what we can offer the platform. We are creatives at heart and the company needs someone with a different set of skill to reach its massive potential.
Financing
  • Angel investment
The founders are willing to stay on for a limited period, up to a maximum of three months, to provide valuable assistance during the transition phase. We believe that with the right buyer and a focus on profitability, this SaaS has great potential for success.
Connected metrics
Web and customer metrics with real-time accuracy.

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