Ecommerce startup
United Kingdom
UK-based profitable DTC beddings brand with a unique product and existing inventory
Asking Price
$50k
Multiples
5.0x profit 1.7x revenue
The asking price divided by TTM net profit and TTM gross revenue.Learn more about multiples
Asking Price Reasoning
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$30k
last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$10k
last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$2.5k
last month gross revenue
Last Months Profit
Total net profit last month.
$1k
last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
-
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+20%
Annual Growth Rate
Customers
Total unique customers who have made a purchase.
101-250
Customers
Number of SKUs
The number of product variations you sell.
-
SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
-
Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
July 2021
Team Size
Just me (1)
Business Model
- Direct-to-consumers (DTC)
- Business-to-consumer (B2C)
- Ecommerce
Tech Stack
- Shopify
- Amazon FBA
Growth Opportunities
- Focus on SEO
- Social media marketing
- Increase content marketing
- Increase digital marketing
- Expand to new markets
Competitors
- Made By Koa
- Bedfolk
- Piglet in Bed
Key Assets
- Domain
- Website
- Marketing materials
- Brand
- Customers
- Intellectual property
- Trade names
- Trademarks
- Social media accounts
- Inventory
- Design Rights
- Exclusive contract with manufacturer
- Established 3PL network
- Email subscribers
- Multiple online sales channels
Acquisition details
Selling Reasoning
- Lifestyle change
- Starting a new venture
Financing
- Bootstrapped