Rapid, automated, comprehensive tenant referencing, built for the UK's new rental regulation

An AI-powered tenant referencing platform designed to help UK landlords and letting agents make faster, more informed tenant selection decisions. Built by an ex-Googler, the platform combines advanced identity verification, primary data sources, and AI-powered fraud detection into comprehensive tenant assessment reports that go beyond traditional referencing. Straightforward applications are processed automatically within minutes, while more complex applicants are handled through standardized review procedures. The platform is already used by paying landlords and agents managing over 1,500 properties, with strong gross margins and a scalable operating model. Key Highlights ✅ AI-powered tenant referencing platform for UK landlords and letting agents ✅ Combines identity verification, primary data sources, and AI-powered fraud detection ✅ Automates comprehensive tenant assessments with rapid application processing ✅ Handles straightforward applications in minutes while supporting more complex reviews ✅ Serves paying customers managing 1,500+ properties and includes partnerships with recognized industry organizations ✅ Operates with approximately 80% gross margins, low operating costs, and significant growth potential

Asking Price

$19.7k

Multiples

Asking Price Reasoning

£10k contracted ARR plus £13k in annualised usage-based revenue, with a further £36k ARR in active pipeline. Price also reflects the full technology platform, live verification and credit integrations, registered trademark and brand, built on c.£100k of founder investment.

$5.9k last 12 months gross revenue

$-57.2k last 12 months net profit

$1.7k last month gross revenue

$-3.3k last month net profit

10-50 Customers

$23k ARR

+0% Annual Growth Rate

0-1% stable Churn Rate

Date Founded

September 2024

Team Size

Small (2-20)

Business Model

Business-to-business (B2B)
Multi-sided platform
Subscription
On-Demand
Usage-based

Earns revenue from selling tenant referencing checks to estate agents and landlords. References cost approximately £50 for a one-off check, or £25 per reference for customers on a monthly subscription with a minimum revenue commitment. Average gross margin is 80%.

Tech Stack

Laravel
PHP
React
TypeScript
MySQL
Amazon Web Services

Frontend is a React 18 / TypeScript single-page app built with Vite and Tailwind CSS. Backend is a Laravel (PHP) REST API with role-based access for tenants, landlords, and admins. Data is stored in a relational database (MySQL/Postgres) with Redis for caching, and documents and identity evidence are stored in private AWS S3 buckets accessed via time-limited signed URLs. The platform is containerised and deployed on AWS ECS Fargate. Core third-party integrations cover identity and biometric verification, open banking and employment verification, and credit data checks.

Growth Opportunities

New product features
Hire a sales team
Improve conversion rates
Increase digital marketing

New product features Two pre-commercial capabilities are built and close to launch. Credit building lets tenants report on-time rent to build credit history via existing TransUnion and Experian integrations, for new monthly recurring revenue. Sublet detection uses image recognition to flag unauthorised sublets on platforms like Airbnb, a chargeable recurring monitoring service for landlords and agents - for website see here: https://firewall.laddrhub.com/ Hire a sales team Agent outreach is currently founder-led. With around 15,000 letting agents in the UK, a dedicated sales function would enable systematic outreach and accelerate pipeline growth. Improve conversion rates / digital marketing Individual landlords have provided excellent product-market fit and are price insensitive. Currently the level of search optimisation, website design and digital marketing is medium. With a trusted brand, improved marketing would quickly result in higher revenue.

Competitors

RentProfile
KeySafe
OpenRent
Vouch

Key Assets

Social media accounts
Marketing materials
Intellectual property
Brand
Website
Trade names
Domain
Trademarks
Customers
Codebase
Customer contracts
Data
Pipeline

Selling Reasoning

Lifestyle change

I've relocated from the UK to Canada, where my partner is from, and am no longer able to give this tool the hands-on time it needs to grow. I'd like to see the business continue and grow under new ownership.

Financing

Bootstrapped

We funded the business via c.£100k of directors loans and from revenue. We also received a £1k equity free grant.

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Rapid, automated, comprehensive tenant referencing, built for the UK's new rental regulation

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