Peer-to-peer marketplace connecting homes with musicians hosting curated and intimate home concerts

A peer-to-peer marketplace that transforms how people gather through live entertainment, driving a sense of belonging amongst the community, better exposure to artists, and music discoverability. We achieved 330+ home concerts with more than 12K in attendance in just 2 markets. 50% retention rate amongst hosts and musicians. Strong word-of-mouth and referral channels with strong conversion rates. Key Stats: - 400+ musicians - 150+ homes - 12k attendees

Asking Price

$300k

Multiples

Asking Price Reasoning

This is a household brand in South Florida and Puerto Rico. It is in the final legal process of being a Trademark brand nationwide with use in 360 advertising, merchandising, and beyond a database of 10K music lovers, musicians, and hosts/homes around Florida, Texas, NY, California, Illinois, and Puerto Rico A marketplace platform developed to have it run organically, as the platform keeps growing organically Can be turned into a booking platform Raised $1.1M with a $10M valuation CAP via SAFE from Goodwater Capital, Techstars Music, Concord, Warner Music, The Venture City, and more.

$18.9k last 12 months gross revenue

$-4.2k last 12 months net profit

$0 last month gross revenue

$0 last month net profit

1,000-5,000 Customers

$68k ARR

-4% Annual Growth Rate

Date Founded

November 2019

Team Size

Just me (1)

Business Model

P2P ticket sales with avg. ticket $35 per person - host sells tickets and makes 25% of gross revenue B2C ticket sales with avg. $50 per person - host pays for the experience

Tech Stack

React, AWS, GraphQL, 8Base

Growth Opportunities

Increase digital marketing
Expand to new markets
Social media marketing
Add new product features
Increase content marketing
Increase pricing
Improve conversion rates

1) Transform it into a booking platform. 2) Pivot to B2B sales, offering the platform as a corporate benefit to help businesses foster cultures of inclusivity, engagement, and toxicity prevention. 3) Evolve it into a talent management agency, given our diverse range of musicians, including Grammy and Latin Grammy-winning artists, as well as emerging talents. 4) Maintain our vision of becoming the world's largest venue network by converting homes into the venues of the future. With 52% of Americans already hosting events in their homes an average of seven times a year, our goal is to scale this through a platform that streamlines logistics and rewards hosts for their efforts.

Competitors

Sofar Sounds
Nomade

Key Assets

Marketing materials
Customers
Brand
Social media accounts
Website
Domain

Selling Reasoning

- Currently, there is no cash flow to operate the business. - Founder is currently unable to raise more money to run the business (I was unable to raise the right amount of money to tackle the problem due to market conditions)

Financing

$1.1M raised from VCs, Strategic, Angel, and Family and Friends All SAFE notes except for three convertible notes by Techstars Music, Concord, and Warner Music; $145K in debt between company credit card ($18K), engineering team ($80K), vendors

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Peer-to-peer marketplace connecting homes with musicians hosting curated and intimate home concerts

Seller details

Startup details

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