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Digital Startup New Zealand
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Online fitness brand with ~$12.2M lifetime Stripe charges and ~$6.9K subscription MRR

P&L Documents (2)Supporting files (1)
Asking Price
$200k
Multiples
1.1x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+0%
TTM Revenue
$184k
Profit
$0
Last Month's Revenue
$6.9k
Profit
$0

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Digital startup New Zealand

Online fitness brand with ~$12.2M lifetime Stripe charges and ~$6.9K subscription MRR

A live online fitness brand with operating history dating back to 2016, built around a subscription-based fitness challenge product, quiz-to-join funnel, and established Instagram audience of approximately 50K followers. The business has generated approximately $12.2M in lifetime Stripe charges, with around $184K in trailing 12-month volume, $278K in calendar 2025 volume, and approximately $6.9K in current subscription MRR. The brand has continued operating without a full-time operator for several years, creating a potential opportunity for a buyer to re-engage the existing audience, funnel, email list, and active subscription base. Key Highlights ✅ Approximately $12.2M in lifetime Stripe charges since 2016 ✅ Current subscription MRR of approximately $6.9K, equal to ~$82K ARR ✅ Approximately $184K trailing 12-month volume and $278K calendar 2025 volume ✅ Around 5,060 active paying customers and a ~114K marketing email list ✅ Includes brand, domain, website, Instagram, product, funnel, Stripe history, active subscriptions, and two entities ✅ $200K asking price implies an estimated ~29-month subscription payback before growth, based on current MRR
Asking Price
$200k
Multiples
1.1x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Priced for a clean operator close at USD $200,000: ~1.1x TTM volume and ~2.4x subscription ARR. Buyer keeps existing subscription income (~$6.9K MRR) from day one and unlocks upside by operating the asset again (list reactivation, Instagram, paid acquisition).
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $184k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $0 last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $6.9k last month gross revenue
Last Months Profit
Total net profit last month.
 $0 last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
5,000+ Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$82k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
10%+ stable Churn Rate
Company overview
Date Founded
December 2016
Team Size
Just me (1)
Business Model
  • Subscription
  • Business-to-consumer (B2C)
  • Direct-to-consumers (DTC)
  • Online fitness
Online fitness brand selling a subscription-based digital fitness challenge and coaching product direct to consumers. The product is built on MacroActive. Customers join through a quiz-to-join funnel and pay via Stripe subscriptions. Current subscription MRR is about $6,900 (about $82,000 ARR) with about 5,060 active paying customers.
Tech Stack
  • Stripe
  • No code
  • MacroActive
  • Email marketing
Product (app and program delivery) is built and hosted on MacroActive. Payments and recurring subscriptions run through Stripe. Email marketing platform used for the ~114,000 marketing email list. Quiz-to-join funnel drives sign-ups.
Growth Opportunities
  • Social media marketing
  • Improve conversion rates
  • Increase digital marketing
  • Increase content marketing
Reactivate the ~114,000 marketing email list with offers and new challenge launches. Grow Instagram organic reach on the page (~50K followers). Restart paid ads into the proven quiz-to-join funnel. Conversion optimization across the quiz funnel and checkout. Grow the UAE FZCO side of the business. The business has run without a full-time operator for years, so an operator with bandwidth can unlock upside from a warm base.
Competitors
  • Ladder
  • Future
  • Beachbody
Key Assets
  • Brand
  • Website
  • Domain
  • Social media accounts
  • Customers
  • Marketing materials
  • Intellectual property
  • Trade names
  • NZ and UAE FZCO entities
  • MacroActive-built product
  • Quiz-to-join funnel
  • Stripe history and active subscriptions
  • Email list (~114k)
  • ~30 days transition support
  • Instagram
Acquisition details
Selling Reasoning
  • Lack of time
Not because the business is broken. My time and energy are fully focused on other companies, so I do not have bandwidth to operate it. It has run without a full-time operator for years. Great opportunity for a buyer with bandwidth to operate and grow from a warm base.
Financing
  • Bootstrapped
Bootstrapped and self-funded since launch. No outside investors.

Seller details

Startup details

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