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SaaS Startup Estonia
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High-Margin SaaS - $9,900 MRR - 90%+ Profit - 100% SEO Organic Traffic - 60,000+ Users

P&L Documents (1)Supporting files (1)
Asking Price
$250k
Multiples
4.5x profit 3.8x revenue
Annual Growth Rate
+445.85857249025213%
TTM Revenue
$65k
Profit
$55k
Last Month's Revenue
$6.7k
Profit
$5.7k

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Estonia

High-Margin SaaS - $9,900 MRR - 90%+ Profit - 100% SEO Organic Traffic - 60,000+ Users

Key Highlights – $9,900 MRR Monthly Recurring Revenue (MRR) (April 2026) – 90%+ profit margins – Hybrid monetization - subscriptions + one-time purchases – 60,000+ active registered users – 20-30 daily purchases – 6% conversion from registration to purchase – 30% trial-to-paid conversion – 325 active paying subscribers (April 2026) – 2000+ successful payments processed SEO Highlights 100% SEO organic traffic (no paid ads) – 798,141 page views – 58,200 Google organic clicks – 812,000 search impressions – 7.2% average CTR – 22% bounce rate (April 2026) How the Business Makes Money – Monthly subscription plans + One-time purchases (credits, add-ons, upgrades) – More than 50% of total revenue comes from one-time purchases, increasing total revenue per user beyond subscription fees. This hybrid structure provides: – Stable recurring income from subscriptions – Flexible expansion revenue from transactional purchases – Top customers spend $900-$1,400+, demonstrating strong willingness to pay. Customers User Base 60,000+ registered users (April 2026) 325 active paying subscribers (April 2026) 2000+ successful payments processed Conversion – 20-30 purchases daily stable (April 2026) – 6% conversion from new registration to purchase – 30% trial-to-paid conversion Financials Revenue – MRR: $9,900 (Stripe) – Gross Volume (12 months): $57,985 (expected in 12 month $88k(Chart Morgul)) – ARPU: $28.65 – LTV: $136.10 – 90%+ profit margins
Asking Price
$250k
Multiples
4.5x profit 3.8x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The asking price is based on a multiple of annual net profit, consistent with current SaaS market transactions in the 3.5x-5x range for high-margin, growing, organically acquired businesses. Upvote.club operates with 90%+ profit margins and generates stable recurring revenue through subscriptions, complemented by strong one-time purchase monetization that accounts for more than 50% of total revenue. This hybrid structure increases total customer value and strengthens cash flow stability. Unlike many SaaS listings that depend on paid ads or short-term arbitrage traffic, this platform grows organically every day through search visibility and word-of-mouth effects. Additionally, this is not just software - it is a functioning ecosystem with an active user base and embedded community dynamics. Over time, a self-sustaining user network has formed, creating natural engagement loops and recurring transactional activity.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$65k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$55k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$6.7k last month gross revenue
Last Months Profit
Total net profit last month.
$5.7k last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
251-500 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$80.5k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+445.85857249025213% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
10%+ stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
October 2024
Team Size
Just me (1)
Business Model
  • Subscription
And we have pay per use inside Subscription (Pay-as-you-go)
Tech Stack
  • React
  • TypeScript
  • Python
  • Django
Growth Opportunities
  • Focus on SEO
  • Social media marketing
  • Increase content marketing
  • Increase digital marketing
Competitors
  • tweethunter.io
  • taplio.com
  • socialplug.io
Key Assets
  • Customers
  • Website
  • Social media accounts
  • Trade names
  • Domain
  • Copyright
  • Codebase
  • Brand
Acquisition details
Selling Reasoning
  • Starting a new venture
  • Financial gain
  • Lifestyle change
Financing
  • Bootstrapped
Connected metrics
Web and customer metrics with real-time accuracy.

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