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SaaS Startup Canada
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Member Engagement SaaS for Associations — CAD$528K TTM, 130% NRR, 3-Year Contracts

P&L Documents (1)Supporting files (1)
Asking Price
$1.5M
Multiples
4.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+31%
TTM Revenue
$372.2k
Profit
$-48.4k
Last Month's Revenue
$24.9k
Profit
$-21.5k

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Canada

Member Engagement SaaS for Associations — CAD$528K TTM, 130% NRR, 3-Year Contracts

This vertical SaaS platform helps professional associations keep members active by bringing events, resources, and discussions into one simple timeline. It fits alongside the systems associations already use, making adoption easy while helping clients get more value from their existing content and member communications. The business has strong traction with long-term contracted clients across the US and Canada, especially in health-related associations. Revenue is growing, retention is excellent, and customers often expand into additional departments and products—creating sticky recurring revenue and clear upside for a strategic buyer. ✅ Serves a focused niche with clear demand and low churn ✅ 3-year contracts, many without termination rights ✅ 130% net revenue retention and 100% gross revenue retention ✅ Existing clients regularly buy additional products and services ✅ 80–100 inbound leads per month with no full sales team in place ✅ Clear growth levers in sales hiring, pricing optimization, paid marketing, and US expansion ✅ AI products are ready to be sold into the current customer base
Asking Price
$1.5M
Multiples
4.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Price ≈ ARR × 5.3x (or TTM revenue × 4.0x), based on negative earnings but strong SaaS revenue quality: 31% growth, 60% gross margin, 100% gross retention, 130% NRR, and mostly 3-year contracts with limited termination rights. Current losses suggest a revenue-based approach; the multiple sits toward the upper end, but remains supportable for niche B2B SaaS with sticky, expanding accounts.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$372.2k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$-48.4k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$24.9k last month gross revenue
Last Months Profit
Total net profit last month.
$-21.5k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
10-50 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$278.4k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+31% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% stable Churn Rate
Company overview
Date Founded
May 2024
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
B2B vertical SaaS: tiered member portal subscriptions, usually billed annually, plus add-on products, fixed-price workshops, and setup and implementation services.
Tech Stack
  • React
  • Node.js
  • MongoDB
  • Wordpress
  • Digital Ocean
  • Stripe
  • OpenAI
  • next.js
  • moneris
  • QuickBooks
  • Mixpanel
  • PostHog
Proprietary platform on Next.js and React with Nest.js, Node.js and MongoDB; WordPress marketing and conference sites; single-tenant hosting per customer on DigitalOcean with a 99.9% uptime commitment.
Growth Opportunities
  • Hire a sales team
  • Increase pricing
  • Increase digital marketing
There is no account executive today: the founder closes deals while a sales representative qualifies 80 to 100 inbound leads a month. Existing clients repeatedly buy additional products, and the AI products are shipped and priced for the installed base. US expansion is the next geographic lever. Ownership reports pricing below its primary comparable. Paid acquisition is untested: trailing twelve-month advertising spend was CAD $3,154. Levers for a buyer; no outcome projected.
Competitors
  • Association management systems
  • member community and engagement platforms
  • association portal and website builders
Key Assets
  • Intellectual property
  • Customers
  • Marketing materials
  • Domain
  • Brand
  • Website
  • Codebase
  • Social media accounts
Acquisition details
Selling Reasoning
  • Other
Ownership wants its AI products to reach the market through a partner that already serves association clients, and seeks the investment of a larger entity to speed up their development.
Financing
  • Loans
A bank development loan and a shareholder loan from the founder are on the balance sheet.
Verified business
Business address and incorporation certificate verified (US entities only).

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