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SaaS Startup Romania
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Profitable WordPress software company with 25K+ paying customers

P&L Documents (6)
Asking Price
$365k
Multiples
10.7x profit 1.6x revenue
Annual Growth Rate
+6.88%
TTM Revenue
$225.6k
Profit
$34k
Last Month's Revenue
$22.1k
Profit
$5.3k

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Romania

Profitable WordPress software company with 25K+ paying customers

A profitable WordPress software company that helps agencies and businesses build professional websites faster through premium themes, website-building tools, cloud-based design assets, licensing, and developer functionality. Operating since 2019, the business generates recurring subscription revenue and supports more than 25,000 paying customers across over 100 countries. Its proprietary infrastructure, established marketplace presence, and streamlined operations provide a scalable foundation with low founder dependency and opportunities to grow through additional marketing and product development. Key Highlights ✅ Profitable WordPress software business with recurring subscription revenue ✅ Served more than 25,000 paying customers across over 100 countries ✅ Built a customer base of more than 42,000 registered accounts ✅ Achieved ThemeForest Power Elite status with over $1.1 million in lifetime marketplace sales ✅ Includes premium website-building software, licensing, Design Cloud, account management, and developer tools ✅ Proprietary cloud infrastructure and low founder dependency support continued growth and scalability
Asking Price
$365k
Multiples
10.7x profit 1.6x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The asking price reflects an established WordPress software platform with recurring subscription revenue, 1,300 active subscribers, over 42,000 customer accounts, and proprietary licensing, cloud, and customer management infrastructure. The business has served 25,000+ paying customers across 100+ countries and offers significant upside through increased marketing investment and further monetization of its existing customer base.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$225.6k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$34k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$22.1k last month gross revenue
Last Months Profit
Total net profit last month.
$5.3k last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$158.5k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+6.88% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
1-3% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
July 2019
Team Size
Small (2-20)
Business Model
  • Licensing
  • Subscription
Tech Stack
  • CSS
  • Woocommerce
  • OpenAI
  • JavaScript
  • Cloudflare
  • Digital Ocean
  • Wordpress
  • Vue.js
  • jQuery
  • TypeScript
  • HTML
  • React
  • Firebase
  • PHP
  • Node.js
  • MySQL
  • Stripe
Growth Opportunities
  • Increase content marketing
  • Social media marketing
  • Increase digital marketing
Competitors
  • Divi
  • AstraWP
  • Breakdance
Key Assets
  • Domain
  • Website
  • Social media accounts
  • Intellectual property
  • Marketing materials
  • Trademarks
  • Codebase
  • Copyright
  • Customers
  • Brand
Acquisition details
Selling Reasoning
  • Lifestyle change
  • Partner or family needs
  • Starting a new venture
Financing
  • Bootstrapped
Connected metrics
Web and customer metrics with real-time accuracy.

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