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Marketplace Startup United Kingdom
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Etsy for F1, Motorsports, and Car Enthusiasts. Biggest F1 enthusiasts marketplace.

P&L Documents (1)Supporting files (2)
Asking Price
$25k
Multiples
2.5x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.2x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+5%
TTM Revenue
$166k
Profit
$10k
Last Month's Revenue
$12k
Profit
$1k

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United Kingdom

Etsy for F1, Motorsports, and Car Enthusiasts. Biggest F1 enthusiasts marketplace.

A fast-growing, capital-efficient platform connecting F1 fans and motorsport lovers with thousands of niche sellers worldwide, offering a massive product catalog and organic traction without outside funding. ✅ 160,000+ SKUs – 50x larger product offering than competitors, with 40% YoY growth ✅ 650+ Active Sellers – Expanding seller base with 25% YoY increase ✅ 400+ Affiliates – Strong affiliate network driving traffic and sales ✅ 25,000+ Monthly Organic Visitors – Sustainable growth driven by SEO and community engagement. ✅ 18,000+ Email Subscribers – Highly engaged customer base with direct marketing potential ✅ £600K Total Transacted Volume – Demonstrated product-market fit and growing demand ✅ Fully Bootstrapped – Built with $0 external capital and operated part-time ✅ Targeting Fastest-Growing Niches – Positioned in F1 (30% CAGR) and sports memorabilia (projected $26B market, 15%+ CAGR) ✅ One-Stop-Shop for Fans – The top-of-mind destination for F1 and motorsport-themed products globally
Asking Price
$25k
Multiples
2.5x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.2x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
A product marketplace with 7 years of operations that has 160k+ SKU's, 650+ sellers, 400+ affiliates and 18k+ customer subscribed list. With a very polished product and the network effect marketplace wheel going with over 1000 organic visits/day. Easily horizontally scalable towards other sports and/or category expansion within the F1 & car enthusiast space. This company needs to catapult its visibility and focus on generating demand, improving reach and revenue and evaluating it solely with a multiple of it isn't a true indicator of its real value. Similar acquisitions (reverb by Etsy) or other privately held marketplaces support revenue multiples much higher.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$166k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$10k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$12k last month gross revenue
Last Months Profit
Total net profit last month.
$1k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
5,000+ Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$160k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+5% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
March 2018
Team Size
Small (2-20)
Business Model
  • Multi-sided platform
  • Direct-to-consumers (DTC)
  • Dropshipping
  • Business-to-consumer (B2C)
  • Ecommerce
  • On-Demand
Tech Stack
  • Stripe
  • PHP
  • MySQL
  • Cloudflare
  • Algolia
Growth Opportunities
  • New product features
  • Increase digital marketing
  • Focus on SEO
  • Increase content marketing
  • Social media marketing
Competitors
  • F1 Authentics
  • Fanatics
  • Etsy
  • ebay
  • automobilist
Key Assets
  • Website
  • Social media accounts
  • Brand
  • Trade names
  • Codebase
  • Marketing materials
  • Customers
  • Domain
  • All
Acquisition details
Selling Reasoning
  • Lack of time
  • Partner or family needs
  • Lifestyle change
Financing
  • Bootstrapped

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