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SaaS Startup United Kingdom
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Lead generation platform using longtail keywords for businesses to enhance client engagement

Asking Price
$450
Multiples
0.5x profit
The asking price divided by TTM net profit.
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0.4x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
+50%
TTM Revenue
$1.1k
Profit
$850
Last Month's Revenue
$400
Profit
$300

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United Kingdom

Lead generation platform using longtail keywords for businesses to enhance client engagement

Build Lead Gen is built to help businesses with a very specific problem – the improvement of lead generation using long tailed content. The initial idea was to build a tool of lead gen but we focused in specifically on long tailed keywords with content given the nature and the time consuming nature of researching these. We initially started off with ebook creation as a means of lead generation and this has expanded into more in-depth, keyword focused data driven insights and AI. There are plenty of tools offering long tailed keyword research but we are different as we take it one step further and provide the content subjects and the best places to deliver this content Using just a few pieces of information, the AI reviews the keyword and data and suggest specific content ranging from 3 pieces up to 50. This is a very early stage business as we have tested with a core of users in the real world on one off campaigns. This method of one off transactions allowed us to test the product and refine and we have now switched to a monthly recurring revenue model for full launch. The app doesn’t have any recurring revenue members at present as we haven’t marketed this but it is ready to go. We use live API data for the search insights which costs around 0.02 for the keyword search and the results of 100 (Content package) and 0.03 for the 200 keywords (Discovery package)
Asking Price
$450
Multiples
0.5x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.4x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
This was set up and validated using one-off payments to gain market knowledge and understanding through 4 clients advertising on reddit and linkedin. Whilst this worked and generated us early revenue to validate, we recently switched to a monthly subscription as this is a more sustainable growth model. We are selling as the product is not something we wish to build out further at this time. At this moment in time, we have around 20 free users on the platform which can be monetised with some direct marketing.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$1.1k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$850 last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$400 last month gross revenue
Last Months Profit
Total net profit last month.
$300 last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
10-50 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+50% Annual Growth Rate
Web traffic by Google Analytics
Company overview
Date Founded
December 2023
Team Size
Just me (1)
Business Model
  • Business-to-business (B2B)
Tech Stack
  • Bubble
  • OpenAI
  • Stripe
Growth Opportunities
  • New product features
  • Increase content marketing
  • Increase digital marketing
Competitors
  • No direct competitors
Key Assets
  • Website
  • Domain
  • Other
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Bootstrapped

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