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Ecommerce Startup United States
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$150K+ MRR beauty brand with $581K TTM profit addressing a major consumer pain point —Ready to scale

P&L Documents (2)
Asking Price
$1.2M
Multiples
2.1x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.2x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+0%
TTM Revenue
$6.4M
Profit
$582k
Last Month's Revenue
$303.4k
Profit
$22.5k

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United States

$150K+ MRR beauty brand with $581K TTM profit addressing a major consumer pain point —Ready to scale

This fast growing DTC beauty brand operates in a high demand care category focused on hair health, thickness, and scalp wellness, offering premium products that support stronger, fuller looking hair for men and women. Built on a subscription heavy model with optimized Shopify funnels, strong retention, and automated email/SMS flows, the business generates predictable recurring revenue with a defensible position in an evergreen consumer vertical. Operations are simple and lean, run primarily by contractors, and require minimal owner involvement. The brand is primed for rapid expansion across Amazon, international markets, retail partnerships, and SKU extensions, making it an attractive opportunity for operators looking to scale a profitable DTC brand into its next phase. ✅ $150K+ subscription MRR with strong retention ✅ $581,996 TTM net profit ✅ $6.4M TTM revenue with consistent demand ✅ 319K email + 67K SMS subscribers (major retention lever) ✅ Lean, bootstrapped Shopify operation. Easy transition ✅ Strong creator ecosystem and proven winning creative angles ✅ Diversified product suite enabling AOV growth and bundling ✅ Clear expansion levers across Amazon, retail, and international markets ✅ Minimal owner involvement (less than 10 hours per week)
Asking Price
$1.2M
Multiples
2.1x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.2x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
With TTM revenue of $6.4M and $581K in TTM net profit, the $1.2M asking price represents a ~2.1× multiple, well within, and in many cases below, typical DTC comps (≈2–3× SDE) for brands with recurring revenue. The strong subscription base, high retention, lean operational structure, and multiple near-term expansion levers (Amazon, retail, international, SKU growth) all support the quality and durability of cash flow. For an operator or strategic buyer, these factors materially reduce risk while providing clear upside beyond the current valuation.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$6.4M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$582k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$303.4k last month gross revenue
Last Months Profit
Total net profit last month.
$22.5k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
China
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
15 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
100000 Total Value of Inventory
Company overview
Date Founded
April 2024
Team Size
Small (2-20)
Business Model
  • Ecommerce
  • Business-to-consumer (B2C)
  • Direct-to-consumers (DTC)
  • Subscription
  • MRR
Tech Stack
  • Shopify
Growth Opportunities
  • Expand to new markets
  • Increase digital marketing
  • New product features
Competitors
  • botanixhealth
Key Assets
  • Trademarks
  • Intellectual property
  • Customers
  • Brand
  • Inventory
  • Website
  • Social media accounts
  • Marketing materials
  • Domain
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Bootstrapped
Verified business
Business address and incorporation certificate verified (US entities only).

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