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SaaS Startup United Kingdom
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SaaS platform with 500 beta users, 23% referral rate, $0.26 CAC, Stripe billing and pro features

P&L Documents (1)Supporting files (2)
Asking Price
$150k
Multiples
9.4x profit 1.4x revenue
Annual Growth Rate
+23%
TTM Revenue
$105k
Profit
$16k
Last Month's Revenue
$8.8k
Profit
$1.3k

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SaaS startup United Kingdom

SaaS platform with 500 beta users, 23% referral rate, $0.26 CAC, Stripe billing and pro features

A fully developed SaaS productivity and collaboration platform built for individuals, teams and organisations to streamline task and project management workflows. Developed on a scalable C# / .NET MVC codebase and deployed on Microsoft Azure, the platform features: 📧 Built-in email integration 👥 Real-time collaboration tools 📊 Advanced reporting ⏱ Time tracking The result is a flexible solution ready for relaunch or strategic acquisition. The business completed a successful beta phase with over 500 early users and thousands of tasks completed. With strong architecture, integrated monetisation (Stripe) and a premium domain and brand, this is a rare opportunity to acquire a production-ready SaaS tool in the growing productivity software space. Key Metrics & Infrastructure 💰 Revenue: Not currently generating (platform closed to public signups) 📄 Previous licensing: Fixed-fee basis during beta phase 💵 Infrastructure costs: USD $80/month (Azure hosting and database) 💳 Stripe integration: Fully set up for subscription billing 📧 Email subscriber list: 500 Platform Features 💻 Responsive web UI with real-time task and project collaboration 📥 Built-in email reply integration: task updates via inbox replies 🔐 Role-based permissions, team collaboration and filters ⭐ Pro-tier features: time tracking, custom fields, reporting, notifications 🧩 Scalable and well-structured codebase (C# / .NET MVC) ☁ Azure cloud deployment with high performance and extendable backend Beta Phase Insights 👥 Over 500 users participated during the beta ✅ Thousands of tasks successfully completed 📉 Average user acquisition cost: $0.26 🔄 Referral rate: 23% indicating strong product-market interest 🟢 Platform remains fully functional and ready to reopen to new signups Brand & Market Positioning 🌐 Premium domain with startup-ready identity 🪞 Highly brandable and memorable name 🎨 Clean, modern UI and fully owned IP including logo, design and documentation 📌 Strategic fit for operators in SaaS, project management or workflow automation Growth Opportunities 📦 Launch recurring plans (Free and Pro tiers) using built-in Stripe integration 🏢 Position platform for verticals like legal, construction, healthcare or agencies 🤝 Offer white-label versions for consultants or managed service providers 🔗 Extend into adjacent tools: internal CRMs, ticketing systems or lightweight ERPs 📢 Leverage the strong domain to build inbound acquisition funnels via content marketing and SEO Assets Included in Sale 🌐 Domain 💻 Full source code and IP (C# / .NET MVC) 📧 Built-in email integration module 🎨 Brand assets, website files and UI components 📋 Email list (500 subscribers) 📑 Technical documentation and deployment scripts 🛠 Post-sale deployment support included
Asking Price
$150k
Multiples
9.4x profit 1.4x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
💡 Why Acquire it? 🏗 Fully built SaaS platform with enterprise-grade features and clean UI 📈 Ready-to-scale with built-in monetisation via Stripe 🧪 Operational and tested, not speculative or MVP-stage 📊 Strong early engagement and low CAC during beta 💎 Rare acquisition of a premium software asset with real-world usage, extensible code, and zero technical debt This is a powerful, scalable productivity platform ready for relaunch, rebrand or integration into an existing software business. For developers, SaaS entrepreneurs, or product-led agencies, it is a plug-and-play opportunity to step into the high-value project and task management software space with zero development lead time.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $105k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $16k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $8.8k last month gross revenue
Last Months Profit
Total net profit last month.
 $1.3k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
10-50 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$4.8k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+23% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
1-3% stable Churn Rate
Company overview
Date Founded
February 2019
Team Size
Small (2-20)
Business Model
  • Licensing
  • Business-to-business (B2B)
  • Business-to-consumer (B2C)
  • Freemium
  • Subscription
Tech Stack
  • Azure
  • ASP.NET
  • jQuery
  • C#
  • MVC
  • Model-View-Controller
  • Razor
  • Bootstrap
  • Knockout
  • SendGrid
  • .NET
Growth Opportunities
  • Expand to new markets
  • Social media marketing
  • Focus on SEO
  • Increase digital marketing
  • Increase pricing
  • New product features
  • Hire a sales team
  • Increase content marketing
  • Improve conversion rates
📈 Scaling User Acquisition Expanding targeted marketing campaigns—proven effective during beta testing at $0.26 per user—can rapidly grow the user base while keeping acquisition costs low. 💳 Subscription-Based Monetisation With Stripe integration, MissionControl can introduce subscription tiers for individuals, small businesses, and teams, creating recurring revenue streams. 🛠 Developing New Features & Vertical Solutions Enhancing functionality or tailoring the platform for industry-specific use cases (e.g., legal, construction, healthcare) can attract enterprise clients and new market segments. 🤝 CRM & ERP Expansion Partnerships MissionControl can serve as a customisable foundation for institutions developing in-house CRM or ERP tools, offering a cost-effective alternative to third-party SaaS products. This could lead to long-term contracts and consultancy revenue. Pursuing these strategies would increase the platform’s value, scalability, and return on investment for a new owner.
Competitors
  • Asana
  • Trello
  • Monday.com
  • Slack
  • ClickUp
  • Wrike
  • Basecamp
  • Airtable
  • Smartsheet
  • Notion
  • Zoho Projects
  • Microsoft Teams
  • Jira
  • Clockify
  • Podio
Key Assets
  • Website
  • Domain
  • Codebase
  • Trade names
  • Brand

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