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Mobile Startup United States
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Recipe app for collecting, organizing, and meal-planning from any source

P&L Documents (1)
Asking Price
$618k
Multiples
1.3x revenue
Annual Growth Rate
+0%
TTM Revenue
$460k
Profit
$0
Last Month's Revenue
$38.4k
Profit
$0

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Mobile startup United States

Recipe app for collecting, organizing, and meal-planning from any source

A user-friendly cooking app designed to help home chefs collect, organize, and meal-plan with recipes from any source. The app allows users to import recipes and turn them into full step-by-step versions, complete with grocery lists and instructional videos embedded into relevant steps. With over 1,000,000 users and availability on both the App Store and Google Play, the platform helps home cooks better understand the “how” and “why” behind recipes while making meal planning and kitchen organization easier. Key Highlights ✅ Cooking app for home chefs and recipe enthusiasts ✅ Allows users to import recipes from any source ✅ Turns imported recipes into step-by-step cooking guides ✅ Includes grocery lists and instructional videos within relevant recipe steps ✅ Supports meal planning and kitchen organization ✅ Available on the App Store and Google Play with over 1,000,000 users
Asking Price
$618k
Multiples
1.3x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Recipe import iOS app, ~$500K ARR / $42K MRR, ~8K subs, 1M+ downloads, 97% subscription revenue. Priced ~1.3× ARR for strategic acquirers wanting an established brand in the food vertical.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $460k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $0 last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $38.4k last month gross revenue
Last Months Profit
Total net profit last month.
 $0 last month net profit
Customer metrics
Total Downloads
The total number of app downloads to date.
- Total Downloads
Monthly Active Users
The number of unique users active over the last month.
- MAU
App Store Rating
The current average app store rating (out of 5).
- App Store Rating
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Paying Users
The number of users on a paid plan.
5,000+ Paying Users
Company overview
Date Founded
January 2022
Team Size
Small (2-20)
Business Model
  • Subscription
  • Freemium
  • Advertising
Tech Stack
  • Amazon Web Services
  • Cloudflare
  • React
  • React Native
  • Vercel
We use it all.
Growth Opportunities
  • Improve conversion rates
Conversion rates and renewal rates are all trending up. Buyer needs runway to reap the benefits.
Competitors
  • recime
Key Assets
  • Intellectual property
  • Codebase
  • Social media accounts
  • Mobile application
  • Customers
  • Brand
Acquisition details
Selling Reasoning
  • Lack of time
Two-person team constrained by runway and seeking new challenges.
Financing
  • Venture capital
  • Angel investment
  • Bootstrapped

Seller details

Startup details

Data room

Verified business
Business address and incorporation certificate verified (US entities only).

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