Free SaaS valuation
Mobile Startup United Kingdom
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AI Calorie Tracker | 100K+ Users | $6K/Month | 50% Profit | 80% Organic Growth

Supporting files (1)
Asking Price
$100k
Multiples
6.9x profit 2.6x revenue
Annual Growth Rate
+300%
TTM Revenue
$37.9k
Profit
$14.4k
Last Month's Revenue
$6.7k
Profit
$3k

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United Kingdom

AI Calorie Tracker | 100K+ Users | $6K/Month | 50% Profit | 80% Organic Growth

A gamified AI calorie-tracking app that turns nutrition into a daily habit through streaks, leaderboards, and instant AI tracking "Similar to how Duolingo gamifies learning, we gamified calorie tracking" Launched in May 2025, we has surpassed 100K+ downloads across the Apple App Store and Google Play (Arabic and English versions), generating $6K monthly revenue with 40–50% net profit margins. Over 80% of user growth is organic, driven by viral TikTok videos and influencer UGC content. Initially popular among Arabic-speaking users, our app quickly proved product–market fit in an underserved market — now primed for expansion into global fitness markets. With a 4.6⭐ rating, 50%+ profit margins, and strong retention gains (churn down to 12%), it’s a lean, scalable app ready to scale internationally. Key Highlights 100K+ Downloads — across Apple App Store & Google Play (Arabic + English versions) $6K+ Monthly Revenue — 80% organic 40–50% Net Profit Margin — lean ops, <$200/month infra 4.6⭐ App Rating — 5,000+ public reviews 12% Monthly Churn — improved retention with gamification Turnkey Operation — zero-code setup, plug-and-play scaling opportunity
Asking Price
$100k
Multiples
6.9x profit 2.6x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Our asking price of $140,000 USD reflects ~5× annual profit and ~2× annual revenue, which aligns with current market averages for profitable mobile apps and SaaS products in this revenue range. According to BizBuySell (2023) and Aventis Advisors (2024), software and mobile app businesses under $5M in revenue typically sell for: 3–6× yearly profit (EBITDA), or 2–3× yearly revenue, depending on growth and retention. We currently generates $5K–$7K/month in revenue and $2.3K–$3.5K in monthly profit, with 40–50% net margins and 80% organic growth. The valuation represents the lower end of standard multiples, offering buyers a fair entry point with significant upside potential given the app’s: Consistent profitability Strong retention (12% monthly churn, down from 50%) 100K+ downloads and 4.6⭐ rating Fully automated influencer-driven marketing system <$200 monthly infrastructure cost In short, the valuation is conservative relative to our traction, scalability, and profitability.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$37.9k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$14.4k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$6.7k last month gross revenue
Last Months Profit
Total net profit last month.
$3k last month net profit
Customer metrics
Total Downloads
The total number of app downloads to date.
- Total Downloads
Monthly Active Users
The number of unique users active over the last month.
- MAU
App Store Rating
The current average app store rating (out of 5).
- App Store Rating
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+300% Annual Growth Rate
Paying Users
The number of users on a paid plan.
1,000-5,000 Paying Users
Company overview
Date Founded
May 2025
Team Size
Small (2-20)
Business Model
  • Business-to-consumer (B2C)
  • Subscription
We charge Monthly/Yearly/LifeTime Subscriptions
Tech Stack
  • React Native
Growth Opportunities
  • Focus on SEO
  • Expand to new markets
  • Improve conversion rates
  • Hire a sales team
  • Increase digital marketing
  • Social media marketing
  • New product features
  • Increase content marketing
Competitors
  • Mezan
Key Assets
  • Copyright
  • Codebase
  • Mobile application
  • Marketing materials
  • Intellectual property
  • Website
  • Domain
  • Trademarks
  • Brand
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Bootstrapped

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