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SaaS Startup Canada
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AI software suite helps authors write, publish & market their books.

P&L Documents (1)Guided by Acquire
Asking Price
$2.8M
Multiples
3.6x SDE
The asking price divided by trailing twelve-month Seller's Discretionary Earnings (SDE).
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1.2x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
+9676%
TTM Revenue
$2.4M
Profit
$760.5k
Last Month's Revenue
$485.3k
Profit
$148.5k

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Canada

AI software suite helps authors write, publish & market their books.

Profitable AI software that takes authors from idea to a published, marketed book, fulfilled entirely by AI. It serves the millions of people who always wanted to write a book but never had the time, skills or resources, and gets their book published and in front of readers. The business operates a self-serve hybrid revenue model, generating revenue through one-time software purchases, publishing and marketing packages, and recurring yearly subscriptions. This diversified monetization strategy has generated $2.35M in trailing 12-month revenue and $760K in profit, with accelerating growth and a lean, AI-driven operation. Highlights: ✅ Hybrid revenue model combining one-time purchases, publishing and marketing packages, and yearly recurring subscriptions ✅ 10,000+ customers since inception, with 437 active mid-ticket yearly subscribers and opportunities for repeat purchases and upsells ✅ 35,000+ leads generated through book funnels, including approximately 27,000 contacts currently eligible to receive marketing emails, providing an established audience for remarketing and future product launches
Asking Price
$2.8M
Multiples
3.6x SDE
The asking price divided by trailing twelve-month Seller's Discretionary Earnings (SDE).
Learn more about multiples
1.2x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Growth is accelerating: the last six months brought 2.4x the sales and 1.7x the profit of the six before, October was the best month yet ($485K in sales), and every month has been profitable. The business is lean. Gross margin is 89% and the main cost is ad spend, which scales with sales. Writing, publishing, support and marketing run almost entirely on AI, with 2 VAs. Refunds are under 4% despite a 30-day guarantee. We tap into growing self-publishing demand: millions always wanted to write a book but never could through traditional publishing. We now enable them to do so, and they never showed up in market-size estimates. Spines, a direct competitor, raised over $22M. Upside: every sale is self-serve with no sales calls, so a sales team and pricier back-end services are open. Growth comes from paid ads, referrals and an automated blog, with partnerships untapped. All IP and optimized systems transfer: tech stack, support, marketing and sales. The founders will help transition.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$2.4M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$760.5k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$485.3k last month gross revenue
Last Months Profit
Total net profit last month.
$148.5k last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
251-500 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$477.5k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+9676% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
1-3% stable Churn Rate
Company overview
Date Founded
April 2025
Team Size
Small (2-20)
Business Model
  • Services
  • Direct-to-consumers (DTC)
  • Subscription
Direct-to-consumer software: a one-time $97 purchase that includes the first book, pay-per-book credits for more books, Publishing AI at $997, and Marketing + Publishing AI at $2,997. The upgrades sell from a two-minute video and customer satisfaction, customers choose to upgrade without sales calls.
Tech Stack
  • React
  • TypeScript
  • Cloudflare
  • Stripe
  • Vercel
  • Google Cloud
Growth Opportunities
  • New product features
  • Expand to new markets
  • Hire a sales team
  • Increase content marketing
  • Improve conversion rates
  • Increase pricing
  • Increase digital marketing
  • Social media marketing
  • Focus on SEO
Competitors
  • Spines
  • selfpublishing.com
Key Assets
  • Domain
  • Marketing materials
  • Customers
  • Social media accounts
  • Codebase
  • Website
  • Intellectual property
  • Brand
Acquisition details
Selling Reasoning
  • Partner or family needs
  • Starting a new venture
Financing
  • Bootstrapped
Guided by Acquire
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