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SaaS Startup Austria
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Fitness tracking app for health enthusiasts to monitor daily activities

P&L Documents (1)Supporting files (2)
Asking Price
$1.9M
Multiples
9.6x profit 2.3x revenue
Annual Growth Rate
+6%
TTM Revenue
$846k
Profit
$202.6k
Last Month's Revenue
$46.8k
Profit
$16.5k

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SaaS startup Austria

Fitness tracking app for health enthusiasts to monitor daily activities

Fitness tracking app helps users monitor activities, calories, and steps, offering GPS-based tracking for running, walking, and cycling. It features goal-setting, motivational tools, and community support. Available on iOS and Android, the app offers a premium subscription for ad-free use and detailed statistics. Business Valuation: €1,950,000 EUR Business Model: Freemium SaaS Industry: Fitness Tracking and Analytics Percentage Being Sold: 100% Sales (TTM): €855,664.00 Net Profit (TTM SDE): €201,326.00 Business Multiple (TTM Revenue): 2.28x Business Multiple (TTM EBITDA): 9.69x YoY Revenue Growth Rate: 6.30% YoY Profit Growth Rate: 10.69% Social Media Followers: 51,000+ Paying Clients (TTM): 28,000+ Traffic (TTM): 3.2M+ Active Users | 219M+ Views App Downloads: 9,000,000+ App Rating: 4.8 on 85K+ reviews on Google Play and Apple Store Tag Line: 9+ Y/O Fitness Tracking and Analytics App
Asking Price
$1.9M
Multiples
9.6x profit 2.3x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Based on industry multiples.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $846k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $202.6k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $46.8k last month gross revenue
Last Months Profit
Total net profit last month.
 $16.5k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
500-999 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$508.4k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+6% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
February 2016
Team Size
Small (2-20)
Business Model
  • Display Advertising
  • Application/App
  • B2C SaaS
Tech Stack
  • PHP
Growth Opportunities
  • Increase pricing
  • Improve conversion rates
  • Increase content marketing
Competitors
  • MyFitnessPal
  • Runkeeper
  • Strava
Key Assets
  • Domain
  • Customers
  • Website
Acquisition details
Selling Reasoning
  • Retirement
Financing
  • Bootstrapped

Seller details

Startup details

Data room

Verified business
Business address and incorporation certificate verified (US entities only).

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