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Content Startup United States
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Online baby shower platform with 400K+ guests and 13K+ paying families since 2020

P&L Documents (1)Supporting files (13)
Asking Price
$49k
Multiples
2.6x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.3x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
-17%
TTM Revenue
$38.9k
Profit
$19k
Last Month's Revenue
$3.7k
Profit
$2.3k

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Content startup United States

Online baby shower platform with 400K+ guests and 13K+ paying families since 2020

An established online baby shower platform that helps expecting mothers celebrate with friends and family regardless of location. Operating since 2001, the service provides private baby shower websites with video chat, games, RSVPs and invitations, registry links, and iOS and Android guest apps. Hosts make a one-time payment of $79 or $129, while an established 500+ page baby shower planning blog generates an additional revenue stream through display advertising. Key Highlights ✅ Operating since 2001 as an established online baby shower service ✅ 400,000+ guests have participated in showers through the platform since 2020 ✅ 13,485+ families have purchased the service since 2020 ✅ One-time $79 and $129 packages include private shower websites, video chat, games, RSVPs, invitations, and registry links ✅ 500+ page planning blog generates display advertising revenue through Mediavine and ranks #3-4 on Google for “baby shower website” ✅ Includes iOS and Android guest apps, a U.S.-registered trademark, and a history of partnerships with What to Expect and BabyCenter ✅ Profitable 10 of the last 12 months; September 2026 was the best month in over a year
Asking Price
$49k
Multiples
2.6x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.3x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
TTM profit shown ($18,961) is adjusted SDE; net income before add-backs is $9,347, and the P&L covers them line by line. Asking price is about 2.6x that SDE, below Acquire's suggested 2.8x for content businesses, though it also includes a working software product (web and mobile apps). Profit comes from two independent streams, product sales and Mediavine display ads. Plus a US trademark, an exact-match domain live since 2001 and a 10,000-subscriber list.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $38.9k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $19k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $3.7k last month gross revenue
Last Months Profit
Total net profit last month.
 $2.3k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
251-500 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-17% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
February 2001
Team Size
Small (2-20)
Business Model
  • Advertising
  • Business-to-consumer (B2C)
  • One-time purchase
  • Affiliate
Two revenue streams: Hosts pay $79 or $129 one time for a baby shower website with video calling, games, RSVP and registry. A 500+ page content library earns display ad revenue through Mediavine, plus Amazon affiliate income. Roughly 55% product sales, 45% ads and affiliate.
Tech Stack
  • Flutter
  • React
  • Woocommerce
  • Amazon Web Services
  • Node.js
  • Amazon S3
  • Stripe
  • Wordpress
  • Cloudflare
  • PostgreSQL
  • Customer.io
The product app is Next.js/React with a Node.js + PostgreSQL backend on AWS, with Cloudflare RealtimeKit for video calling. The iOS and Android guest apps are built in Flutter and live in both app stores. The sales site and content library run on WordPress with WooCommerce and Stripe checkout. Customer.io handles lifecycle email, and the domain runs through Cloudflare. Architecture docs and deployment playbooks are included. Deploys run through Bitbucket Pipelines: the sales site and the app's dev environment deploy automatically on every push, and production releases are a short documented manual step.
Growth Opportunities
  • Increase digital marketing
  • Social media marketing
  • Focus on SEO
  • Expand to new markets
The biggest opportunity is a new acquisition channel, most likely short-form video. There's no TikTok or Reels presence today in a category where baby shower planning content performs well. Recent investment went into conversion (checkout rebuilt March 2026, now 6.5%), almost none into demand, so new traffic lands on a funnel that already converts. Also untapped: 5,000+ shower guests a year with no follow-up marketing (the next hosts), an affiliate program that paid $12K/year at peak and has never been recruited for, and the corporate segment (remote teams hosting employee showers). Search is a strong base: #3-4 for "baby shower website" and 407 ChatGPT citations.
Competitors
  • Punchbowl
  • Paperless Post
  • RSVPify
  • Babylist
  • Evite
Key Assets
  • Codebase
  • Website
  • Intellectual property
  • Trade names
  • Trademarks
  • Brand
  • Customers
  • Mobile application
  • Social media accounts
  • Domain
  • Copyright
  • Domain portfolio
  • Content library (500+ pages)
  • Affiliate program
  • Email List (10k)
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Bootstrapped
Acquired by the current owner in 2017 and self-funded since. No outside investors, and the business has funded itself from its own revenue.

Seller details

Startup details

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