Global marketplace for connecting private chefs directly with clients

This is an online private chef marketplace, with a revenue stream of €425,000 (€2.2M GMV) annually, which is a 40% YOY growth in 2026. Summary: * We (2 cofounders, 1 tech and 1 sales) went full-time in May 2024 and before that we were part-time (1 day / week) starting in 2022. * Market leader in Netherlands, Belgium & France, also scaled to Belgium, Italy, US, Canada, UK, Switzerland, Portugal, Spain, Greece, Germany and South Africa. We went from nothing to #1 in France within 8 months in 2024, in NL (our home market) which took almost 3 years part-time work. * Bootstrapped * We have a 15% commission (lowest globally) but also charge a "service fee" to the client + sell booking protection for extra margin + gift cards.

Asking Price

$1.5M

Multiples

Asking Price Reasoning

We offer an established private-chef brand, growing customer demand, organically acquired supply and international marketplace infrastructure. The opportunity is to combine these assets with the buyer’s marketing reach, distribution, tech, sales and fulfilment capabilities to grow the core business, monetise existing demand more effectively and expand into new markets and categories. We have - Market leader in NL, BE and FR with growing branding reach, especially in IT, ES & DE - 100% organic supply of 2000+ active suppliers - A platform focused on private chefs, with demonstrated ability to convert demand into adjacent services such as catering, weddings, cooking workshops and longer-term chef engagements. - Lean operations with currently 1 person in the day to day operations, which can be augmented with sales for increasing active conversion.

$450k last 12 months gross revenue

$250k last 12 months net profit

$48k last month gross revenue

$27k last month net profit

< 10 Customers

$0 ARR

+0% Annual Growth Rate

1-3% stable Churn Rate

Date Founded

January 2022

Team Size

Small (2-20)

Business Model

Business-to-consumer (B2C)
Business-to-business (B2B)

We charge a 15% commission on all reservations. This is a 3-5% undercut of our competitors. We also sell gift cards (nice profit maker). We also charge a service fee of 3-8% depending on the offer on the client side and sell booking protection (8% of booking value)

Tech Stack

React
React Native
Docker
Python
Django
PostgreSQL
Amazon Web Services
Vercel

- NextJS (frontend) - Django / Python (backend) - React Native web / Expo (mobile + dashboard / application) - Stripe (payments) - AWS managed as code by Terraform (infrastructure)

Growth Opportunities

Improve conversion rates
Increase digital marketing
Increase content marketing
New product features
Hire a sales team
Social media marketing
Focus on SEO
Expand to new markets

Main growth opportunities: - Scale marketing and diversify: Increase investment in proven SEO and paid campaigns, including Google, Meta and TikTok. Advertise on weddings / catering / meal-prep or workshops since the platform has proven to be able to close those already. - Expand PMS and tourism partnerships: Integrate with property-management systems, holiday-rental operators, holiday parks and tourism businesses to offer private chefs as an additional guest experience. This is a growing trend in hospitality and we're early adaptors. 3 PMS are integrated - Improve lead-to-booking conversion: optimize app / web flows in search to booking journeys, introduce instant book options, introduce proactive follow-up and customer success processes, including calls and dedicated B2B sales for larger bookings (there's a lot of demand). - Increase retention and referrals: Build stronger post-booking journeys, repeat-booking incentives, brand visibility during experiences and customer referral loops. 1 event is on average with 8 people, so reaching those people is key. - Strengthen chef retention: Improve chef community, communication, business-management tools and lead quality through the existing mobile app. - Optimise customer communication flows: Improve email, push and messaging flows to increase responsiveness, booking completion, reactivation and repeat purchases. - Expand internationally: Strengthen the existing core markets and monetise inbound demand in the UK (main competitor is about to topple), North America and other European countries. Already 10% of our leads come from North America without us trying to convert there; it's 50% of the global market and on average 2x higher ticket sizes than in the EU. Many North Americans book for example already in France or Italy, so there's a cross-retention opportunity. - Invest in growth capabilities: Add marketing, customer success and B2B sales capacity—or leverage the buyer’s existing catering / brand —to accelerate execution. - Automate operations: Further automate customer support, monitoring and lead follow-up to improve scalability and efficiency. - Explore different commission models: many of our supply are completely hand-tied with current prices and high commissions. Converting to a non-commission / low commission model can unlock real supply stickiness and reduce leakage and increase core marketplace metrics: more reviews, quicker replies and higher conversion rates.

Competitors

TakeAChef
yhangry
dineindulge

Key Assets

Brand
Domain
Website
Mobile application
Social media accounts
Customers
Marketing materials
Codebase and IP

Selling Reasoning

Partner or family needs
Starting a new venture
Lifestyle change

Founders are moving into different directions and want to pick up new projects.

Financing

Bootstrapped

Bootstrapped.

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Global marketplace for connecting private chefs directly with clients

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