AI fashion ecommerce platform for generating on-model images and videos

An AI platform for fashion ecommerce brands that turns product photos into on-model images, detail shots, and short videos. Brands can upload a product photo and generate visual content using consistent AI models, sets, and art direction. Teams can work through a web studio, REST API with webhooks, or AI assistants via an MCP server, with an optional automated quality check that compares each output against the original product and retries when differences are detected. Key Highlights ✅ AI platform for fashion ecommerce product imagery and video generation ✅ Turns product photos into on-model images, detail shots, and short videos ✅ Supports consistent AI models, sets, and art direction for branded content ✅ Available through a web studio, REST API with webhooks, and MCP server access ✅ Automated quality check can compare outputs against products and retry when needed ✅ Generated US$360K revenue over the last 12 months, up 217% year over year, with ~96% from credit purchases

Asking Price

$720k

Multiples

Asking Price Reasoning

The price is 2.0x the last 12 months of revenue (US$360k) and 1.4x the current run rate (US$518k, June to August 2026 x 4). Revenue grew 217% on the prior 12 months. Net profit was US$109k after the founders' pay of US$90k, so seller's discretionary earnings were US$199k and the price is 3.6x SDE. Gross margin is about 70%, and the business is profitable without grants. Growth is inbound from Google and AI assistants, with no sales team. The buyer gets the platform, the codebase, two image models trained in-house (not in production today), the customer base, the domain and the brand.

$360k last 12 months gross revenue

$109k last 12 months net profit

$29.6k last month gross revenue

$7.5k last month net profit

251-500 Customers

$518k ARR

+217% Annual Growth Rate

10%+ stable Churn Rate

Date Founded

March 2023

Team Size

Small (2-20)

Business Model

Business-to-business (B2B)
Usage-based credits

Customers buy credits and spend them on image and video jobs. Self-serve brands pay by card (credit packs, a few subscriptions). Enterprise customers prepay credit top-ups on invoice with 30-day terms. Revenue is usage-based repeat buying, not subscriptions: about 96% of revenue comes from credit purchases. The ARR shown is the run rate (June to August 2026 revenue x 4); as with most subscriptions, nothing is contracted. Credit customers do not cancel; they stop buying. Buying follows the fashion calendar: some customers buy every week, others once per collection, every 6 months. Since 2024, 118 repeat customers came back after more than 90 days without a purchase. Many small buyers try once; repeat buyers bring most of the revenue.

Tech Stack

Python
PostgreSQL
Docker
Amazon Web Services
React
TypeScript
Stripe
Google Cloud
Netlify

Generation runs on third-party image and video model APIs, orchestrated by our own backend. Customers use a web app, a REST API with webhooks, or an integration for AI assistants.

Growth Opportunities

Improve conversion rates
Focus on SEO
Hire a sales team

Customers start small and grow: the top 10 active customers all came inbound, and their best month is a median 8x their first month. The fastest levers are self-serve conversion (under 3% of signups buy today), continued SEO and AI-search work (9 in 10 paying buyers find us through AI assistants, search engines or word of mouth), and an account manager who helps growing brands move to invoiced enterprise top-ups.

Competitors

Photoroom
Claid.ai
Botika
FASHN

Key Assets

Codebase
Customers
Domain
Website
Brand
Intellectual property
Social media accounts

Selling Reasoning

Starting a new venture

The three founders want to move on to new projects. We want the product and its customers to keep growing with an owner who can invest in it. We will support a structured handover.

Financing

Bootstrapped
Grants

Funded mostly from revenue. We also received government grants and R&D tax credits. The only outside instruments are one small SAFE (about US$16k) and a small owner loan; we expect to settle both at closing.

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AI fashion ecommerce platform for generating on-model images and videos

Seller details

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