10-year Squarespace agency with established inbound channels, 400+ 5-star reviews and ~$3k MRR

BUSINESS OVERVIEW An established web design and development agency specialising in Squarespace. The business has operated for approximately 10 years and has built a strong position within the Squarespace ecosystem, with 400+ five-star customer reviews, hundreds of completed projects and a long-standing presence on the Squarespace Marketplace. Over the most recent trailing 12 months, the business generated approximately $477k in revenue and $196k in net profit before distributions and taxes. Historically, the business has operated with very little active marketing. Most new opportunities have come through the Squarespace Marketplace, repeat customers, referrals and the founder's network. Overall lead volume was approximately 33% lower YoY to 31 August, driven primarily by a roughly 50% decline in leads from the Squarespace Marketplace. Despite that reduction, the business has maintained a relatively resilient revenue base through repeat customers, referrals and opportunities generated through the founder's network. In response to the lower lead volume, the business has recently been restructured around current demand, materially reducing the team and monthly cost base. The result is a leaner operation that is profitable at current revenue levels while retaining the reputation, systems, client base and delivery capability built over the last decade. HOW THE BUSINESS MAKES MONEY The majority of revenue comes from project-based website design and development for small and medium-sized businesses. Services include: * Squarespace website design and development * Website redesigns and migrations * Bespoke website and development projects * Ongoing website support and maintenance * White-label development * Managed website and subscription services Core website projects typically range from approximately $2,500-$5,000. Larger bespoke engagements generally range from $10k-$20k+, with the business having delivered individual projects worth more than $50k. The business also currently generates approximately $3,000 per month in recurring revenue from support, website management and subscription-based services. CUSTOMER ACQUISITION Historically, the Squarespace Marketplace has been the largest source of new leads. The company's position on the Marketplace has been built over many years and is supported by 400+ five-star reviews and a significant portfolio of completed work. Additional business comes from: * Repeat customers * Customer referrals * The founder's network * Organic enquiries * Existing client relationships The business has historically done very little systematic customer acquisition outside these channels. There is currently no meaningful paid acquisition programme, mature outbound operation, content engine or dedicated SEO strategy. This is also the clearest opportunity for a new owner. Marketplace lead volume has declined approximately 50% YoY, and this is outside the company's direct control. The business is therefore best suited to a buyer with experience in marketing, lead generation or agency growth who can introduce additional acquisition channels rather than relying solely on Marketplace volumes recovering. OPERATIONS The agency operates as a fully remote business. Established systems and processes are in place for: * Lead management and sales * Project management * Design * Development * Client feedback * Quality assurance * Website launches * Ongoing support The team has recently been reduced to better reflect current demand. The ongoing operating cost base is now approximately $18.5k per month, including approximately $15.2k per month in staff costs. This is materially leaner than the previous structure while retaining the core team required to deliver client projects. The founder remains partially involved in sales, selected client relationships and high-level management, while project delivery is handled by the wider team. FINANCIAL PERFORMANCE Trailing 12-month performance: * Revenue: approximately $477k * Net profit before distributions and taxes: approximately $196k * Current MRR: approximately $3k * Current operating cost base: approximately $18.5k per month * Asking price: $275k Recent revenue has been below historic levels following the reduction in Marketplace leads, which is reflected in the asking price. The cost base has subsequently been reduced and the business is profitable again under the new structure. GROWTH OPPORTUNITIES The business has historically relied heavily on reputation and inbound demand rather than active marketing. Potential opportunities for a buyer include: * Building paid acquisition campaigns * Developing SEO and content as acquisition channels * Introducing structured outbound sales * Expanding recurring support and managed website packages * Cross-selling additional services to the existing customer base * Leveraging the existing reputation and portfolio to target larger projects * Integration an existing agency with established lead generation The business could be particularly attractive to an existing digital or marketing agency looking to acquire an established Squarespace capability, delivery team, customer base, portfolio and Marketplace presence. TRANSITION I am happy to provide a structured handover covering: * Existing clients * Current pipeline * Team and contractors * Internal systems and processes * Sales process * Marketplace operations * Suppliers and software * Existing recurring revenue accounts I am also open to discussing an ongoing part-time sales or business development role following the acquisition. Some opportunities continue to originate through my personal network, so there may be value to a buyer in maintaining that relationship beyond the initial handover.