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SaaS Startup Estonia
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AI SaaS Automates Product Listings & Sales Across Amazon, Walmart, and Shopify for Ecom Sellers

P&L Documents (1)Supporting files (5)
Asking Price
$60k
Multiples
2.3x profit
The asking price divided by TTM net profit.
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1.4x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
-20%
TTM Revenue
$41.8k
Profit
$25.9k
Last Month's Revenue
$2.1k
Profit
$876

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Estonia

AI SaaS Automates Product Listings & Sales Across Amazon, Walmart, and Shopify for Ecom Sellers

An AI-powered, hands-off SaaS that streamlines the entire product creation and fulfillment workflow for print-on-demand sellers. From generating product ideas to uploading optimized listings and routing orders to suppliers, this tool makes passive income scalable and simple. ✅ AI-Generated Product Ideas – Creates design concepts tailored to seasonal events like Mother’s Day and Christmas ✅ Quote-Based Text Designs – Uses a rich library of quotes to generate simple, sellable product designs ✅ Optimized Amazon Listings – Automatically writes SEO-friendly titles, descriptions, bullet points, and keywords ✅ Seamless Fulfillment Integration – Routes orders to suppliers like CustomCat or Laser Chili and updates tracking info on Amazon, Walmart, and Shopify. ✅ Hands-Off Automation – Users connect their Amazon, Walmart, or Shopify accounts and the system handles everything from design to delivery ✅ Ideal for Passive Income – Requires minimal effort while scaling product listings and increasing sales ✅ Popular Yearly Plan – Over 50% of users opt for annual subscriptions to unlock daily automated product uploads and steady store growth
Asking Price
$60k
Multiples
2.3x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.4x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
This profitable SaaS platform offers steady revenue and strong growth potential. Its asking price reflects: -Predictable Cash Flow & Stability: ~50% of users on yearly subscriptions, ensuring stable cash flow, low churn, and long-term commitment. -Expansion Potential: Opportunities to grow by entering more marketplaces and platforms, boosting customer sales and retention. -Key Growth Opportunity – Credit System: Users pay the platform directly, which handles supplier payments, creating a new revenue stream through service fees or bulk pricing. -Automated & Scalable: Fully automated with minimal management, recurring revenue, and high retention for consistent growth.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$41.8k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$25.9k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$2.1k last month gross revenue
Last Months Profit
Total net profit last month.
$876 last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
51-100 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$61.5k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-20% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
10%+ stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
January 2021
Team Size
Small (2-20)
Business Model
  • Subscription
  • Business-to-business (B2B)
  • Print on demand
- Most of our customer concentration is on the annual plan. - 6 month and monthly plans available.
Tech Stack
  • Python
  • React
  • Vercel
  • Azure
  • Stripe
  • Amazon S3
  • PostgreSQL
Growth Opportunities
  • Expand to new markets
  • Increase content marketing
  • Focus on SEO
  • Hire a sales team
  • Social media marketing
Our startup has significant growth potential by simplifying processes for users and expanding our reach. Currently, users pay suppliers like CustomCat or Laser Chili directly when placing orders, which can be cumbersome. By introducing a credit system, users could pay us instead, and we would handle payments to suppliers. This would simplify the process for users and create an additional revenue stream by taking a small fee on each transaction. Additionally, our platform currently integrates only with Amazon, Walmart, and Shopify. Expanding to other marketplaces like Etsy or eBay would not only help our users make more sales, but also encourage them to stick with the system. By allowing users to sell across multiple platforms, we enhance the value of the service and open up more growth opportunities for both them and us. We also have untapped marketing potential. Right now, we rely mainly on promoting the platform to our email list and a few affiliates who help spread the word. By increasing our marketing efforts, we could drive even more users to the platform, further accelerating growth and making it a go-to tool for print-on-demand.
Competitors
  • https://www.wondrai.com/
  • https://merchtitans.com/
Key Assets
  • Brand
  • Customers
  • Website
  • Codebase
  • Email list
  • System
Acquisition details
Selling Reasoning
  • Other
The decision to sell is based on the belief that the product has the potential to grow significantly with the support of a larger company. As a small team, considerable effort has been put into building and improving the system, but limited resources have made it challenging to scale and introduce new features. A more experienced company with greater resources could elevate the product, expand its reach, and fully unlock its potential.
Financing
  • Bootstrapped

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