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SaaS Startup Australia
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Decision-grade operating layer for CEOs — across sales, finance, risk, and execution

P&L Documents (1)
Asking Price
$23k
Multiples
0x profit 0x revenue
Annual Growth Rate
+0%
TTM Revenue
$0
Profit
$0
Last Month's Revenue
$0
Profit
$0

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SaaS startup Australia

Decision-grade operating layer for CEOs — across sales, finance, risk, and execution

A professionally built decision-intelligence SaaS for CEOs. It connects HubSpot and Xero, reconciles CRM and accounting data, and turns fragmented sales and financial information into a live view of what is changing in the business, why it matters and the financial impact alongwith source data and calculations behind the conclusions. Unlike a generic LLM, the platform provides the trusted data, reconciliation, deterministic logic and materiality layer first. The platform updates as underlying business data changes rather than producing a static weekly report. Its modular architecture can be extended to QuickBooks, Salesforce, Pipedrive and other CRM/accounting platforms, significantly expanding the addressable market. The existing foundation also creates a compelling path to add a conversational AI layer over trusted company data, enabling deeper risk, scenario and decision intelligence.
Asking Price
$23k
Asking Price Reasoning
The platform is priced on replacement value, not a revenue multiple. Significant effort and capital are already invested in professional development, delivering a production SaaS with live HubSpot/Xero integrations, reconciliation and deterministic decision logic, documented product IP and a clean GitHub transfer. The buyer avoids months of build time and can focus on GTM, new CRM/accounting integrations and the AI-layer opportunity. 60 days of transition and sales support are included.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $0 last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $0 last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $0 last month gross revenue
Last Months Profit
Total net profit last month.
 $0 last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
< 10 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
March 2026
Team Size
Just me (1)
Business Model
  • Business-to-business (B2B)
  • Subscription
  • SaaS
B2B subscription SaaS sold to CEOs and senior operators. It connects CRM and accounting systems and provides live decision intelligence from reconciled business data. Designed for recurring monthly/annual subscriptions, with expansion through additional CRM and accounting integrations.
Tech Stack
  • React
  • TypeScript
  • Python
  • PostgreSQL
  • Vercel
  • Next.js
  • FastAPI
  • Redis
  • Supabase
  • Tailwind CSS
  • GitHub
  • REST API
Modern full-stack SaaS architecture built on Next.js/React with a Python FastAPI backend, PostgreSQL database, Redis-based background processing and Supabase authentication. Hosted on Vercel with API-based HubSpot and Xero integrations using OAuth. The architecture is modular and designed to support additional CRM and accounting connectors.
Growth Opportunities
  • Expand to new markets
  • New product features
  • Hire a sales team
  • Increase digital marketing
  • Focus on SEO
The largest growth opportunity is distribution rather than rebuilding the core product. The current HubSpot + Xero product can be commercialised immediately, while adding QuickBooks Online creates a major path into the US SMB market. Additional CRM and accounting integrations can expand the addressable market further without changing the core reconciliation and decision-intelligence engine. A buyer can also build on the existing trusted data layer with conversational AI, Decision Trail, predictive anomaly detection, risk intelligence and deeper scenario modelling.
Competitors
  • Datarails
  • Syft Analytics
  • Fathom
  • Jirav
  • WisdomAI
Key Assets
  • Domain
  • Marketing materials
  • Social media accounts
  • Website
  • Codebase
  • Documentation
Acquisition details
Selling Reasoning
  • Lack of time
The business has reached the point where the next phase is commercial execution rather than core product development. My existing professional and business commitments mean I don't have the time required to properly build the sales and distribution motion. Rather than leave a professionally built product underutilised, I'm looking for a buyer with the bandwidth and/or distribution to commercialise it. I will provide 60 days of transition support, including product handover, and reasonable GTM/sales support.
Financing
  • Bootstrapped
100% founder-funded. Approximately US$11,000 has been invested directly into professional software development. No external investors, venture funding, loans or grants, leaving a clean ownership structure and straightforward asset transfer.

Seller details

Startup details

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