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Mobile Startup India
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Award-Winning Planner App — $729K TTM Revenue, 65% YoY Growth, 4.7★ Rating

P&L Documents (1)Supporting files (1)
Asking Price
$1.2M
Multiples
3.5x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.6x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+65%
TTM Revenue
$728.6k
Profit
$337.7k
Last Month's Revenue
$45.8k
Profit
$23.7k

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India

Award-Winning Planner App — $729K TTM Revenue, 65% YoY Growth, 4.7★ Rating

This award-winning, mobile-first planning and productivity app helps people organize their day, build better habits, and reach personal goals in one simple experience. It serves students, professionals, entrepreneurs, and wellness-focused users with 2,800+ customizable templates across 120+ categories, including daily planning, ADHD-friendly organization, fitness, journaling, and self-care. The business stands out from basic to-do apps by combining visual planning, reminders, calendars, habit tracking, and goal management in one product users love. With 4M+ downloads, a 4.7/5 rating, and 65.5% YoY revenue growth, it has strong traction, proven demand, and meaningful room to scale. ✅ $729K TTM revenue and $338K TTM profit ✅ 17,100 active paid subscriptions ✅ Recognized by Google Play as a Best of 2025 ✅ Broad audience appeal across productivity, wellness, education, and fitness ✅ Clear growth opportunities through new markets, content, conversion, and social media marketing
Asking Price
$1.2M
Multiples
3.5x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.6x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The asking price reflects 65.5% YoY revenue growth, $728.6K TTM revenue, $337.7K adjusted EBITDA, 4M+ downloads, and 17K+ active paid subscriptions. Google Play's Best 2025 award, proprietary technology, strong organic acquisition, and significant untapped growth opportunities further support the valuation.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$728.6k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$337.7k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$45.8k last month gross revenue
Last Months Profit
Total net profit last month.
$23.7k last month net profit
Customer metrics
Total Downloads
The total number of app downloads to date.
4M Total Downloads
Monthly Active Users
The number of unique users active over the last month.
100K-500K MAU
App Store Rating
The current average app store rating (out of 5).
4.7 App Store Rating
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+65% Annual Growth Rate
Paying Users
The number of users on a paid plan.
5,000+ Paying Users
Company overview
Date Founded
February 2024
Team Size
Small (2-20)
Business Model
  • Freemium
  • Subscription
Tech Stack
  • Java
  • Swift
  • PHP
  • Node.js
  • MySQL
  • OpenAI
  • AWS
  • Pinecone
Growth Opportunities
  • Expand to new markets
  • Increase content marketing
  • Improve conversion rates
  • Increase digital marketing
  • Social media marketing
Competitors
  • structured
  • tiimo
  • TickTick
  • Todoist
  • Any.do
Key Assets
  • Intellectual property
  • Customers
  • Mobile application
  • Trade names
  • Domain
  • Website
  • Copyright
Acquisition details
Selling Reasoning
  • Other
After successfully building and growing the business, the founders are exploring a strategic acquisition that would enable the product to reach its next stage of growth under new ownership.
Financing
  • Bootstrapped

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