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SaaS Startup Mexico
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WhatsApp-First Multi-Catalog Commerce for Latin American Businesses

P&L Documents (1)
Asking Price
$336.7k
Multiples
5.5x profit
The asking price divided by TTM net profit.
Learn more about multiples
3.0x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
+36%
TTM Revenue
$112.5k
Profit
$61.1k
Last Month's Revenue
$9.5k
Profit
$5.2k

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Mexico

WhatsApp-First Multi-Catalog Commerce for Latin American Businesses

This WhatsApp-first commerce platform makes it easy for businesses in Latin America to display multiple product catalogs and receive orders directly through WhatsApp, solving challenges like low credit card usage and high cart abandonment that plague traditional e-commerce. Customers can complete purchases on the catalog using card or PayPal, or choose a WhatsApp checkout flow where orders arrive as pre-formatted messages, enabling conversational selling and significantly higher conversion rates. A distinctive multi-catalog architecture allows agencies, distributors, and multi-location businesses to manage many catalogs from a single dashboard, each with its own branding, payment processor, and domain. With zero transaction commissions, AI-powered catalog generation, and a focus on B2B users managing multiple client catalogs, it serves as the infrastructure layer for multi-catalog commerce at scale in a WhatsApp-dominant region. Key Highlights ✅ WhatsApp-first commerce platform tailored to the Latin American market ✅ Direct purchasing via card or PayPal, plus WhatsApp checkout for conversational selling ✅ Multi-catalog architecture with centralized management from a single dashboard ✅ Each catalog can have independent branding, payment processors, and domains ✅ Zero transaction commissions to protect merchant margins ✅ AI-powered catalog generation to speed up onboarding and updates ✅ Purpose-built for B2B users managing multiple client catalogs at scale
Asking Price
$336.7k
Multiples
5.5x profit
The asking price divided by TTM net profit.
Learn more about multiples
3.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The platform is built for where commerce is heading, not just where it is today. Conversational selling through messaging apps is growing globally, and the infrastructure is ready to expand into markets like the US and Europe where purchasing power makes the same product far more profitable. As more people start selling physical products online, the need for simple, multi-catalog tools will only increase. This is early-stage infrastructure positioned for a much larger wave.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$112.5k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$61.1k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$9.5k last month gross revenue
Last Months Profit
Total net profit last month.
$5.2k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
500-999 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$118k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+36% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
10%+ downwards Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
November 2020
Team Size
Small (2-20)
Business Model
  • Freemium
  • Business-to-business (B2B)
Tech Stack
  • Node.js
  • Google Cloud
  • Firebase
  • Amazon Web Services
  • Cloudflare
  • TypeScript
  • Angular18
Growth Opportunities
  • Increase content marketing
  • Hire a sales team
  • Expand to new markets
  • Focus on SEO
Competitors
  • Olaclick
  • TakeApp
  • RediRedi
Key Assets
  • Marketing materials
  • Domain
  • Social media accounts
  • Customers
  • Brand
  • Codebase
  • Website
Acquisition details
Selling Reasoning
  • Lack of time
  • Financial gain
  • Starting a new venture
Financing
  • Bootstrapped

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