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SaaS Startup Italy
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Lean CMMS for SMEs & Non-Industrial - High Retention, Freemium Growth

Supporting files (14)
Asking Price
$10k
Multiples
500.0x profit
The asking price divided by TTM net profit.
Learn more about multiples
333.3x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+30%
TTM Revenue
$30
Profit
$20
Last Month's Revenue
$3
Profit
$2

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Italy

Lean CMMS for SMEs & Non-Industrial - High Retention, Freemium Growth

A lean CMMS built for the "missing middle": hotels, restaurants, stables, and SMEs. It delivers simple scheduling, work history, and reporting without enterprise bloat or training, so staff actually use it and teams get clean, actionable maintenance data. Freemium, sticky, and low-overhead, it’s growing on word-of-mouth. Bootstrapped since 2021 in Italy, it’s positioned to expand from maintenance into a universal asset manager for homes and small businesses. Key Highlights ✅ Built for non-industrial sectors; fast adoption and ease of use ✅ Simple SQL stack; easy handover ✅ Blue-ocean positioning as a "universal asset OS" ✅ Clear monetization: modules, templates, B2B2C bundling ✅ Extra upside: pro-services marketplace and contextual ads ✅ Scales via SEO, social, and partnerships; low running costs ✅ Webapp with flexible soul, eye-catching brand and very high potential to growth
Asking Price
$10k
Multiples
500.0x profit
The asking price divided by TTM net profit.
Learn more about multiples
333.3x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Price reflects an asset sale, not a cash-flow multiple. Bootstrapped, low burn, SQL stack. Above ARR/SDE comps but within micro-acquisition ranges for pre-revenue SaaS with user traction and clear monetization paths. Despite little publicity, the web app is gaining popularity through word of mouth. Current user reviews are positive, and they appreciate the webapp's immediacy, simplicity (and affordability). The "noble" purpose that led to the creation of EM is to promote the culture of maintenance, an important but undervalued and rarely discussed sector.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$30 last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$20 last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$3 last month gross revenue
Last Months Profit
Total net profit last month.
$2 last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
500-999 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$30 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+30% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
3-5% stable Churn Rate
Company overview
Date Founded
December 2021
Team Size
Just me (1)
Business Model
  • Business-to-consumer (B2C)
  • Advertising
  • Ecosystem
  • Freemium
  • Multi-sided platform
  • Direct-to-consumers (DTC)
  • Subscription
The Business Model & Visionary Potential Currently operating as a [SaaS/Freemium] model, the startup’s architecture is designed for multi-layered monetization: _Modular Upsells: Pay-per-feature modules (e.g., Inventory Management, Advanced Analytics, IoT API); _Maintenance Templates: A marketplace for downloadable, pre-set maintenance schedules for specific equipment; _B2B2C Bundling: Opportunity to partner with manufacturers to bundle the startup as the "Official Maintenance App" for high-end appliances or machinery; _Lead Generation: High-intent user profiling allows for a marketplace of certified technicians and spare part providers directly within the app.
Tech Stack
  • jQuery
  • CSS
  • MySQL
  • JavaScript
  • PHP
  • HTML
The webapp is entirely developed using HTML-CSS-JAVASCRIPT-JQUERY-PHP and a MYSQL database. It therefore requires any web hosting (with an https domain) with PHP version 7 or later.
Growth Opportunities
  • Expand to new markets
  • New product features
  • Social media marketing
  • Increase digital marketing
  • Focus on SEO
It isn't just a tool; it's the future 'Operating System' for physical assets. We are moving from "Niche Maintenance" to "Universal Asset Management". Business Model & Future Growth (The "Vision") Current Business Model The current model is a [Low-Cost SaaS / Freemium] approach. It focuses on high user adoption by lowering the barrier to entry that traditional, complex CMMS tools create. The "Blue Ocean" Opportunity Unlike existing niche apps (limited to cars or bikes), it is positioned as a Universal Asset Manager. It fills a massive gap in the "Domestic & Micro-SME" market, where users need a single source of truth for everything: from the home boiler and garden equipment to office HVAC systems and professional tools. Monetization & Scalability Roadmap The true value of it lies in its multi-layered revenue potential: _Modular Upsells (Feature-as-a-Service): Users can start for free and pay for "Pro Modules" like Spare Parts Inventory, Advanced Data Analytics, or IoT integrations. _Premium Maintenance Templates: A marketplace where users can purchase and download pre-set maintenance plans for specific equipment (e.g., "Professional Espresso Machine Care" or "Farm Equipment Schedule"). _B2B2C Bundling (The "Intel Inside" Strategy): It can be licensed to appliance manufacturers or equipment retailers to be bundled as the "Official Maintenance App" for their products. _Lead Generation & Marketplace: High-intent user data allows for a highly targeted Pro-Service Marketplace. When a user’s maintenance log shows a recurring issue, It can suggest paid listings of certified technicians or nearby repair shops. _Contextual Advertising: Highly granular user profiling allows for non-intrusive, high-conversion ad placements for spare parts, lubricants, or new equipment. Why This is a "Gold Mine" for a Buyer _User Data & Profiling: It captures data on the "lifecycle" of assets. This is incredibly valuable for market research and insurance companies. _Low Competition: While enterprise CMMS is a "Red Ocean" (crowded), the "Universal Home & Small Biz" sector is a "Blue Ocean" with no dominant player. _Viral Potential: The simplicity of the app makes it "sticky." Once a user logs their first asset, the cost of switching to another app becomes very high.
Competitors
  • MaintainX
  • UpKeep
  • Coast
  • Click Maint
  • MaintainNow
  • HomeZada
  • HomeBinder
  • Centriq
  • Drivvo
  • Simply Auto
Key Assets
  • Trade names
  • Marketing materials
  • Website
  • Mobile application
  • Domain
  • Brand
  • Codebase
  • Customers
Acquisition details
Selling Reasoning
  • Partner or family needs
  • Lack of time
  • Financial gain
  • Lifestyle change
  • Business challenges
Financing
  • Bootstrapped

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