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Digital Startup United Kingdom
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12+ year-old global wellbeing platform delivering live and on-demand yoga, fitness, pilates and mind

P&L Documents (1)Supporting files (2)
Asking Price
$475k
Multiples
9.4x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+0%
TTM Revenue
$474.5k
Profit
$50.7k
Last Month's Revenue
$46.9k
Profit
$9.6k

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Digital startup United Kingdom

12+ year-old global wellbeing platform delivering live and on-demand yoga, fitness, pilates and mind

This online yoga platform offers live and on-demand yoga classes that cater to individuals seeking to enhance their physical and mental wellness from the comfort of their own home. The service features a variety of classes including meditation, stretching, and high-intensity interval training (HIIT), allowing users to explore different yoga practices and complementary workouts. With a user-friendly app, experienced teachers, and flexible class schedules, this platform provides convenient and accessible yoga practice that fits into any lifestyle, promoting relaxation, increased motivation, and overall improved health.
Asking Price
$475k
Multiples
9.4x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Offering: 100% acquisition Valuation: approximately 1× revenue Bidding Deadline: June 30, 2026 Owners are willing to negotiate
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $474.5k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $50.7k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $46.9k last month gross revenue
Last Months Profit
Total net profit last month.
 $9.6k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
5,000+ Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
1-3% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
January 2013
Team Size
Small (2-20)
Business Model
  • Business-to-consumer (B2C)
  • Business-to-business (B2B)
The business operates through a dual-engine revenue model combining B2C subscriptions with B2B distribution partnerships. B2C Subscription Revenue Consumers subscribe to access the platform’s library of wellness content including live classes, recorded sessions, and guided programs. B2B Distribution Partnerships The company licenses content and platform access to corporate wellness platforms and fitness networks, generating high-margin distribution revenue. Key partners include corporate wellness and digital fitness platforms that integrate Yogaia content directly into their ecosystems.
Tech Stack
  • Stripe
  • AWS
  • Mailchimp
  • Apple App Store
  • Google Play Store
The business operates on a scalable cloud-based digital platform supporting both consumer and partner distribution. Key infrastructure includes: AWS cloud hosting Proprietary software platform Vonage for live broadcast communication Mixpanel for analytics and user tracking Mailchimp for CRM and lifecycle marketing Payment processing includes: Stripe Apple App Store Google Play Store Affiliate partnerships are managed through Advertise Purple, while accounting operations are handled through external partners.
Growth Opportunities
  • Expand to new markets
  • Hire a sales team
  • Improve conversion rates
Several expansion paths exist for a strategic buyer: Marketing Expansion The B2C subscription model can scale significantly with increased marketing investment. B2B Distribution Growth Expanding partnerships with corporate wellness platforms and fitness networks. International Expansion AI-generated multilingual content enables expansion into new language markets. Pricing Optimization Improving subscription tiering and packaging could increase customer lifetime value. Strategic Platform Integration Integration with health, lifestyle, or fitness platforms could accelerate user acquisition.
Competitors
  • Alo Moves
  • Glo
  • Daily Yoga
Key Assets
  • Brand
  • Intellectual property
  • Marketing materials
  • Mobile application
  • Social media accounts
  • Website
  • Customers
Acquisition details
Selling Reasoning
  • Lifestyle change
The current owners believe the business is best positioned for growth under a strategic buyer with greater marketing resources or an existing audience to scale distribution globally
Financing
  • Bootstrapped

Seller details

Startup details

Data room

Verified business
Business address and incorporation certificate verified (US entities only).

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