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Ecommerce Startup United States
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E-commerce DTC Brand : $7M in 2025, $4M in Q4. 15-25% Net Margins, 150k Email List. Motivated Seller

P&L Documents (2)Supporting files (3)
Asking Price
$1.5M
Multiples
1.5x profit 0.2x revenue
Annual Growth Rate
+100%
TTM Revenue
$7M
Profit
$1M
Last Month's Revenue
$300k
Profit
$55k

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United States

E-commerce DTC Brand : $7M in 2025, $4M in Q4. 15-25% Net Margins, 150k Email List. Motivated Seller

A nearly 4-year-old DTC brand in the anime, manga and Japanese collectibles space, generating over $7M in revenue in 2025. Primary market is the US, with additional EU stores representing significant untapped expansion potential. The global anime market was valued at over $37 billion in 2025 and is projected to reach $77 billion by 2033, growing at approximately 9% per year. This is a structurally expanding niche, not a trend. The business runs on a proven branded supply chain model with two signed supplier contracts, a primary and a backup, ensuring fulfilment continuity. A bi-weekly product launch engine covers manga, anime, gaming, and Japanese culture universes. No niche expertise required. The brand, the SOPs, the team, and the product roadmap are fully in place from day one. Key Highlights ✅ Nearly 4-year-old DTC brand in the anime, manga and Japanese collectibles space, generating $7M in revenue in 2025 ✅ $1.2M in normalized net profit in 2025 ✅ Over $7M in 2025 revenue, 15-25% net margins depending on the month, 80% gross margins ✅ 150,000+ Klaviyo subscriber profiles across US and EU ✅ Two signed supplier contracts (primary and backup) for supply chain continuity ✅ Premium product quality at the core of the brand; customers consistently praise the product experience, driving strong organic reviews and repeat purchases ✅ Strong recurring customer base; collectors naturally return to purchase more with every new launch ✅ USPTO Trademark, a protected brand asset with long-term defensibility ✅ Dozens of influencers working on a free affiliate basis, generating organic reach with zero ad spend ✅ Inbound B2B wholesale interest from physical retailers, not yet formalised, representing a recurring revenue channel ready to activate ✅ Subscription model not yet launched, significant untapped opportunity in a passion niche where recurring revenue is a natural fit ✅ Amazon, SEO, B2B, and organic content entirely untouched, pure upside for a new operator ✅ Major geographic expansion potential: EU stores exist but have not been systematically scaled ✅ Significant organic growth potential identified but never activated ✅ Bi-weekly product launch cadence with a 2-year documented roadmap ✅ Sea freight and 3PL transition ready to execute, estimated 40% COGS reduction ✅ Full freelancer team willing to stay post-acquisition ✅ Structured liabilities of approximately $550k USD across all creditors, with repayment plans in place and no legal disputes ✅ Founder available for a transition period post-acquisition
Asking Price
$1.5M
Multiples
1.5x profit 0.2x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The asking price of $1.5M reflects a deliberate distressed entry point, not the underlying value of the business. A brand generating $7M in revenue and $1.2M in normalized net profit in 2025, with a USPTO trademark, 150k+ email subscribers, 3.5+ years of Meta pixel data, and multiple untapped growth channels, would typically command a significantly higher valuation. The price reflects a temporary working capital situation following Q4 2025 hypergrowth, and is structured to allow the right acquirer to step in, resolve the gap, and unlock the upside from day one.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$7M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$1M last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$300k last month gross revenue
Last Months Profit
Total net profit last month.
$55k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
China
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+100% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
200 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
0 Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
March 2023
Team Size
Small (2-20)
Business Model
  • Business-to-consumer (B2C)
  • Ecommerce
  • Business-to-business (B2B)
Storefronts: US storefront (United States) DE storefront (Germany) FR storefront (France) IT storefront (Italy) ES storefront (Spain) MX storefront (Mexico) Note: traffic and analytics metrics displayed on this listing reflect the US storefront only. The business operates across six storefronts — total revenue and customer data span all six stores.
Tech Stack
  • Shopify
Growth Opportunities
  • New product features
  • Increase digital marketing
  • Increase content marketing
  • Improve conversion rates
  • Expand to new markets
  • Social media marketing
  • Focus on SEO
  • Increase pricing
The most immediate value creation lever is a 40% COGS reduction via sea freight and 3PL transition, fully scoped and executable within 30 days of capital deployment. The business currently runs on a single paid channel — Meta Ads. Google Ads delivered a proven 3x ROAS before being paused and can be restarted on day one. Amazon, TikTok Ads, and TikTok Shop represent entirely untouched paid channels with strong demographic fit. The 150,000+ Klaviyo subscriber base is significantly under-monetized. Increasing email frequency, segmentation, and automation flows represents immediate recurring revenue at zero acquisition cost. A subscription or collector club model has never been launched despite being a natural fit for this niche — high AOV, passionate repeat buyers, and a bi-weekly product launch cadence already in place. B2B wholesale is another untouched channel with inbound interest already coming in from physical retailers, requiring only formalisation. EU stores are live in France, Germany, Italy, Spain, and Mexico but have never been systematically scaled. Gulf and SEA markets have not been touched at all.
Competitors
  • minikatana.com
Key Assets
  • Social media accounts
  • Customers
  • Trade names
  • Trademarks
  • Intellectual property
  • Copyright
  • Marketing materials
  • Other
  • Domain
  • Patents
  • Brand
  • Website
  • Inventory
  • Codebase
  • mailing list
  • social media
  • ads account
  • ad account
  • pixel
  • data
Acquisition details
Selling Reasoning
  • Starting a new venture
  • Partner or family needs
  • Lifestyle change
Financing
  • Bootstrapped
Verified business
Business address and incorporation certificate verified (US entities only).

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