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Content Startup United States
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Turnkey 90K+ subscriber newsletter with recurring revenue and minimal owner involvement

P&L Documents (1)Supporting files (3)
Asking Price
$118k
Multiples
6.1x profit
The asking price divided by TTM net profit.
Learn more about multiples
4.1x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+800%
TTM Revenue
$29.1k
Profit
$19.2k
Last Month's Revenue
$3k
Profit
$1.8k

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Content startup United States

Turnkey 90K+ subscriber newsletter with recurring revenue and minimal owner involvement

An established newsletter with more than 90,000 subscribers covering the intersection of pest prevention, household education, and general wellness. Weekly content spans common household pests and prevention alongside broader wellness topics, creating a differentiated editorial angle with advertising opportunities across pest control, home, wellness, pet, supplement, and health-related categories. Key Highlights ✅ Established audience of 90K+ newsletter subscribers ✅ Recurring revenue model with minimal reported owner involvement ✅ Weekly content covering household pests, prevention, and general wellness topics ✅ Distinct editorial positioning spanning external pest issues and wellness-focused content ✅ Multiple potential advertiser categories including pest control, home, pet, and wellness brands ✅ Turnkey newsletter format with an established subscriber base and ongoing content model
Asking Price
$118k
Multiples
6.1x profit
The asking price divided by TTM net profit.
Learn more about multiples
4.1x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The asking price reflects a highly engaged 90K+ subscriber audience, established recurring revenue, strong 50%+ open rates, and multiple proven monetization channels across pest control and wellness. The business includes established sponsorship packages, advertiser relationships, sales infrastructure, and a repeatable content model with minimal owner involvement. A buyer is acquiring a turnkey media asset with significant opportunity to grow sponsorship revenue and expand monetization.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $29.1k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $19.2k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $3k last month gross revenue
Last Months Profit
Total net profit last month.
 $1.8k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
5,000+ Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$2.9k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+800% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% downwards Churn Rate
Company overview
Date Founded
February 2025
Team Size
Small (2-20)
Business Model
  • Advertising
Tech Stack
  • OpenAI
  • Beehiiv
Growth Opportunities
  • Increase digital marketing
  • Increase pricing
  • Hire a sales team
  • Focus on SEO
Competitors
  • https://www.whatsthatbug.com
  • https://www.bugguide.net
Key Assets
  • Customers
  • Domain
  • Marketing materials
  • Website
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Bootstrapped

Seller details

Startup details

Data room

Verified business
Business address and incorporation certificate verified (US entities only).

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