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Agency Startup United Kingdom
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WordPress Website Design Agency — 250+ Clients, 90% Profit Margin

P&L Documents (1)
Asking Price
$30k
Multiples
1.1x profit 1.2x revenue
Annual Growth Rate
+5%
TTM Revenue
$25.3k
Profit
$27k
Last Month's Revenue
$3.2k
Profit
$2.9k

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Agency startup United Kingdom

WordPress Website Design Agency — 250+ Clients, 90% Profit Margin

This UK-based web design studio that delivers fast, SEO-friendly websites that boost brand visibility and customer engagement. Each site looks great, loads quickly, and helps clients get found on Google. In business since 2011, it serves 250+ clients across ecommerce, health, and service industries. The model is lean and proven, providing steady cash flow and an easy bolt-on for an agency or solo operator. Key Highlights ✅ TTM $30k revenue / $27k profit (~90% margin), 5% growth; last month $3.2k/$2.9k ✅ $3.3k ARR from ongoing engagements adds stability ✅ Mobile-first, fast, SEO-friendly builds that convert ✅ 250+ clients across ecommerce, health, and services ✅ Simple stack: WordPress, WooCommerce, Stripe (easy to run) ✅ Lean solo operation with low overhead ✅ Clear growth levers: social media, digital marketing, new markets, hire sales ✅ Asking $45,000; selling due to lifestyle/family needs
Asking Price
$30k
Multiples
1.1x profit 1.2x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Asking price is cash-flow driven. Price ≈ SDE × 1.7x (SDE ≈ TTM profit $27k). ~90% net margin, steady monthly profit (~$2.9k), and 250+ clients support stability. Modest 5% growth and limited ARR ($3.3k) temper valuation. Multiple sits within typical micro-agency range (≈1.5–2.5x) for this scale and cash-flow quality.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $25.3k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $27k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $3.2k last month gross revenue
Last Months Profit
Total net profit last month.
 $2.9k last month net profit
Customer metrics
Active Clients
The number of clients currently under active contract.
251-500 Active Clients
Avg Contract Value
The average revenue value of a client contract.
- Avg Contract Value
Client Retention Rate
The percentage of clients retained over the last 12 months.
- Client Retention Rate
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+5% Annual Growth Rate
Top Customer Location
The top one or two countries by client concentration.
- Top Customer Location
Top Client Concentration
The percentage of revenue coming from the largest client.
- Top Client Concentration
Web traffic by Google Analytics
Company overview
Date Founded
May 2011
Team Size
Just me (1)
Business Model
  • Business-to-consumer (B2C)
  • Business-to-business (B2B)
Tech Stack
  • Wordpress
  • MySQL
  • CSS
  • Stripe
  • Woocommerce
  • Cloudflare
Growth Opportunities
  • Social media marketing
  • Increase digital marketing
  • Expand to new markets
  • Hire a sales team
Competitors
  • Any design agency offering wordpress website design and SEO.
Key Assets
  • Brand
  • Customers
  • Social media accounts
  • Marketing materials
  • Inventory
  • Domain
  • Website
Acquisition details
Selling Reasoning
  • Lifestyle change
  • Partner or family needs
Financing
  • Bootstrapped

Seller details

Startup details

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