Platform that makes studying hyperefficient through flashcards that predict when users forget them

Platform makes studying easy through flashcards that can predict when you'll forget them (spaced repetition). Students create flashcards from our web app, Chrome Extension, or Notion Integration. Learners can start a study session anywhere from Web or Mobile (Android/iOS). Learners report how difficult it was to answer each flashcard and a spaced-repetition algorithm creates optimal daily study sessions to prepare them for their exams. The 25% of our active users use the platform for 7+ hours /week. We have 230K+ flashcards studied/week and 55K+ unique flashcards created per week.

Asking Price

$45k

Multiples

Asking Price Reasoning

Building a similar platform will take you >1 year and multiple engineers. High in-app engagement from users. 5-letter .com domain name. 110K+ User Emails, Chrome Extension with 20K+ installs, iOS and Android App with 5K+ installs. Simple growth opps to increase revenue

$22.5k last 12 months gross revenue

$10.5k last 12 months net profit

$907 last month gross revenue

$0 last month net profit

500-999 Customers

$8.1k ARR

+11% Annual Growth Rate

Date Founded

November 2020

Team Size

Small (2-20)

Business Model

Business-to-consumer (B2C)
Business-to-business (B2B)

B2C Subscriptions make up 70% of TTM revenue. B2C Students - Selling to students for unlocking in-app features ($51.50/year) B2C Teachers - Selling "Teachers Pro" for $100-$150/year B2B Schools (30% of TTM Revenue) - Selling "Classrooms Licenses" for $2-7/student/month. All B2B revenue from the past 12-months was from a license with a single university. Huge opportunity to grow this by closing more schools.

Tech Stack

React
TypeScript
Firebase
Amazon Web Services

Ionic React, TailwindCSS, TypeScript, Firestore/Firebase, AWS, GraphQL

Growth Opportunities

Improve conversion rates
Focus on SEO
Expand to new markets

- SEO: Immediate SEO opps with 60K+ unique flashcards created weekly. Feed this into Google with an SEO optimized page and you have an organic growth engine. - Marketing: We have done very little marketing / growth initiatives aside from on-launch. You have an opportunity to take the company to the next stage. - B2B: There are several schools and teachers using the platform. Handful of the teachers are paying already. We've sold school licenses before (at $7/student/month) and have a process for setting these up. Teachers use the platform every day. With some sales skills, the platform could be sold to the parent school of our active teachers.

Competitors

Anki
Quizlet
RemNote

Key Assets

Brand
Marketing materials
Customers
Mobile application
Domain
Website
Social media accounts
Intellectual property
Codebase
Codebase and IP

Selling Reasoning

Partner or family needs
Lack of time

Focused on other projects in a different industry. The platform has run on effectively autopilot for 24+ months. Someone else with more time can take this further. Open to staying involved in an advisory/consulting position for the acquirer.

Financing

Bootstrapped

Bootstrapped. Never took outside money.

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Platform that makes studying hyperefficient through flashcards that predict when users forget them

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Startup details

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