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Agency Startup Estonia
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AI Product Design & Engineering Agency — $1.6M TTM Revenue, $609K Profit

P&L Documents (1)Supporting files (2)Guided by Acquire
Asking Price
$1.8M
Multiples
3.0x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.1x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+56%
TTM Revenue
$1.6M
Profit
$608.9k
Last Month's Revenue
$141.3k
Profit
$64.7k

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Estonia

AI Product Design & Engineering Agency — $1.6M TTM Revenue, $609K Profit

We are the humans & agents design company – the design partner for AI-accelerated product teams. We do design direction, experience strategy and design engineering for companies building with AI. Our core belief: direction is human, infrastructure is agentic. We hold the human craft (vision, taste, strategic UX, brand) and build the agentic infrastructure (tokens, components, and rules agents can actually follow) so generated UI follows your real system. What we do: • Design Direction – UX strategy, AI-interaction, design intent and visual system; • Design Engineering – production-ready UI built in your repo, documented and kept in sync with Figma; • Brand & Marketing – identity, motion and the visuals that scale your product marketing; Small & feisty — growing in quality and revenue, not headcount. Senior craft plus AI leverage. Trusted by companies backed by Sequoia, Goodwater Capital, YCombinator, Initialized, Nvidia. Multiple unicorns in our portfolio. Red Dot Award winner.
Asking Price
$1.8M
Multiples
3.0x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.1x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
At $1.8M we're considering a bit less than x3 net profit which sits at the lower baseline of what design-engineering studios with an up-to-date offering, a retained distributed client base, and a team that runs on agent-driven delivery are transacting at - and it prices in the pipeline and IP we're bringing rather than just last year's numbers.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$1.6M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$608.9k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$141.3k last month gross revenue
Last Months Profit
Total net profit last month.
$64.7k last month net profit
Customer metrics
Active Clients
The number of clients currently under active contract.
10-50 Active Clients
Avg Contract Value
The average revenue value of a client contract.
$125k Avg Contract Value
Client Retention Rate
The percentage of clients retained over the last 12 months.
85% Client Retention Rate
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+56% Annual Growth Rate
Top Customer Location
The top one or two countries by client concentration.
United States Top Customer Location
Top Client Concentration
The percentage of revenue coming from the largest client.
29% Top Client Concentration
Company overview
Date Founded
April 2020
Team Size
Medium (21-100)
Business Model
  • Business-to-business (B2B)
  • Services
  • Agency-based
Tech Stack
  • React
  • Vercel
  • OpenAI
  • Node.js
  • Tailwind
  • Anthropic
  • Figma
  • Adobe
  • AI
  • Design Systems
Growth Opportunities
  • Increase pricing
  • Expand to new markets
  • Increase digital marketing
  • New product features
  • Increase content marketing
Competitors
  • Clay Global
  • Ramotion
  • Arounda
  • Phenomenon Studio
  • Qubstudio
  • Eleken
Key Assets
  • Intellectual property
  • Website
  • Marketing materials
  • Brand
  • Customers
  • Copyright
  • Codebase
  • Domain
  • Social media accounts
  • Case Studies
  • Portfolio
  • Revenue
  • Methodology
  • Positive P&L
  • Above the market margin
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Bootstrapped
Guided by Acquire
Guided end-to-end by the Acquire.com M&A team.

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