UX studio that turns complex, data-heavy SaaS and AI products into tools people trust

This UX and product design studio helps B2B SaaS and AI companies turn complex, data-heavy software into products that feel simple and trustworthy. It supports analytics platforms, document tools, AI assistants, and design systems, from research and UX strategy to polished, developer-ready design. Operating since 2023, the business runs with a lean remote team and serves mainly US software clients. Most work is billed monthly, and many projects become long-term relationships, giving buyers a solid base of recurring work, proven delivery processes, and a smooth handover. ✅ $187K TTM revenue and $91K TTM profit ✅ Ongoing client relationships, including one lasting 2+ years ✅ Strong niche in AI, SaaS, and enterprise UX ✅ Growth so far has come mostly from referrals ✅ Clear upside through sales, content marketing, and higher pricing ✅ Fully remote team with transferable tools and workflows

Asking Price

$224.8k

Multiples

Asking Price Reasoning

Asking price is about 2.5x trailing 12-month SDE of $91k. It reflects three client relationships of two to three and a half years, two of them ongoing, six 5.0-rated client reviews on Clutch, a trained remote design team and a clear specialism in complex AI and data-heavy B2B products. Delivery, processes and reputation are in place; growth mainly needs sales investment, which a buyer can add on top. Open to offers and deal structures.

$187k last 12 months gross revenue

$91k last 12 months net profit

$12.6k last month gross revenue

$6k last month net profit

< 10 Active Clients

$31k Avg Contract Value

40% Client Retention Rate

-24% Annual Growth Rate

United States Top Customer Location

42% Top Client Concentration

Date Founded

January 2023

Team Size

Small (2-20)

Business Model

Business-to-business (B2B)

Boutique UX and product design studio for B2B SaaS and AI companies. Clients are billed monthly on a time-and-materials basis, with most engagements ongoing rather than fixed projects. The team is fully remote.

Tech Stack

Vercel
Cloudflare
Figma
Claude
Slack
Clockify
Google Workspace

Service business with no proprietary software. Design work runs in Figma with AI-assisted workflows, prototypes are built on Claude/Vercel, and hours are tracked in Clockify for billing. All tool accounts transfer with the business.

Growth Opportunities

Hire a sales team
Increase pricing
Increase content marketing
Expand to new markets

Growth so far has come almost entirely from founder referrals and repeat clients, with no dedicated sales effort. Hourly rates sit below market for senior AI and enterprise UX, so a buyer can lift margin by moving clients to monthly retainers or raising rates.

Competitors

Eleken
Fuselab Creative
Adam Fard UX Studio

Key Assets

Intellectual property
Trade names
Social media accounts
Website
Domain
Customers
Marketing materials
Brand

Selling Reasoning

Lifestyle change
Starting a new venture

I’m selling to focus on a new venture in a different industry, so I won’t compete with the business after the sale. I can stay on part-time for a few weeks (flexible) to hand over client relationships, introduce the team and transfer processes.

Financing

Bootstrapped

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UX studio that turns complex, data-heavy SaaS and AI products into tools people trust

Seller details

Startup details

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