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SaaS Startup United States
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B2B newsletter platform with targeted subscriber acquisition

P&L Documents (1)
Asking Price
$900k
Multiples
39.1x profit 3.2x revenue
Annual Growth Rate
+427%
TTM Revenue
$278.5k
Profit
$23k
Last Month's Revenue
$45.9k
Profit
$12.3k

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SaaS startup United States

B2B newsletter platform with targeted subscriber acquisition

An ESP created specifically for B2B organizations (eg, services or SaaS) that use their newsletter for lead generation to high ticket products and services. It sits in the happy medium between ESP and a lead generation tool. The key differentiation for the platform is an AI-enabled proprietary algorithm for activating new subscribers in customer's ICP, automatically. The product is built for scale - and created by experienced senior US developers.
Asking Price
$900k
Multiples
39.1x profit 3.2x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
This business is recently profitable after completing the bulk of development and paying off some debt. Beyond just the code and the customers, it also includes a data warehouse with 300M+ B2B contacts. Sales have all come through referral and inbound, marketing and advertising are untapped opportunities.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $278.5k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $23k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $45.9k last month gross revenue
Last Months Profit
Total net profit last month.
 $12.3k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
10-50 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$388.6k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+427% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
5-10% downwards Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
January 2025
Team Size
Just me (1)
Business Model
  • Business-to-business (B2B)
  • Subscription
Tech Stack
  • Amazon Web Services
  • JavaScript
  • TypeScript
  • Cloudflare
Growth Opportunities
  • Hire a sales team
  • Increase content marketing
  • Expand to new markets
  • New product features
  • Increase digital marketing
  • Social media marketing
Competitors
  • beehiiv
  • kit
  • substack
  • go high level
  • hubspot
Key Assets
  • Intellectual property
  • Marketing materials
  • Brand
  • Domain
  • Copyright
  • Codebase
  • Customers
  • Website
  • Data
Acquisition details
Selling Reasoning
  • Partner or family needs
  • Lifestyle change
Financing
  • Bootstrapped
  • Angel investment
  • Loans

Seller details

Startup details

Data room

Verified business
Business address and incorporation certificate verified (US entities only).

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