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Profitable WordPress Security SaaS - $550K ARR, 5K+ Customers, 85% Margins

P&L Documents (1)Guided by Acquire
Asking Price
$1.5M
Multiples
3.5x profit
The asking price divided by TTM net profit.
Learn more about multiples
3.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
-8%
TTM Revenue
$502k
Profit
$426k
Last Month's Revenue
$35.9k
Profit
$30.2k

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United States

Profitable WordPress Security SaaS - $550K ARR, 5K+ Customers, 85% Margins

This is a profitable WordPress security business that helps small businesses and agencies protect websites from unauthorized login attempts. The product blocks brute-force attacks, alerts users to threats, and makes it easy to manage trusted and blocked access, giving customers peace of mind with a simple, essential tool. Built as a lean, bootstrapped business with recurring revenue, it serves 5,000+ customers and has clear room to grow through marketing, pricing, conversion improvements, and new features. With strong margins and a critical use case, it offers a buyer dependable cash flow and a strong base for expansion. ✅ $550K ARR with $502K TTM revenue and $426K TTM profit ✅ 5,000+ customers in an evergreen website security market ✅ High-margin business run with a small team ✅ Freemium model creates steady upgrade opportunities ✅ Clear growth paths through SEO, content, digital marketing, pricing, and product expansion
Asking Price
$1.5M
Multiples
3.5x profit
The asking price divided by TTM net profit.
Learn more about multiples
3.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The asking price is based on the business’s strong market position, including ~2 million free installs, ~6,000 active paid subscribers, and highly predictable recurring revenue. WordPress security plugins with this level of adoption and revenue performance typically trade at similar or higher multiples on Acquire.com, making this valuation aligned with market expectations.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$502k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$426k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$35.9k last month gross revenue
Last Months Profit
Total net profit last month.
$30.2k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
5,000+ Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$550k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-8% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
5-10% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
January 2020
Team Size
Small (2-20)
Business Model
  • Business-to-consumer (B2C)
  • Freemium
Tech Stack
  • Amazon Web Services
  • Wordpress
Growth Opportunities
  • Increase digital marketing
  • Improve conversion rates
  • Increase pricing
  • New product features
  • Increase content marketing
  • Social media marketing
  • Focus on SEO
Competitors
  • Wordfence
  • Sucuri
  • Loginizer
  • LoginPress
  • AIOS
  • Really Simple Security
Key Assets
  • Domain
  • Customers
  • Social media accounts
  • Codebase
  • Intellectual property
  • Marketing materials
  • Copyright
  • Website
  • Brand
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Bootstrapped
Guided by Acquire
Guided end-to-end by the Acquire.com M&A team.
Verified business
Business address and incorporation certificate verified (US entities only).

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