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Profitable WordPress Security SaaS — $550K ARR, $405K TTM Profit, 5K+ Customers

P&L Documents (1)Guided by Acquire
Asking Price
$1.5M
Multiples
3.7x profit
The asking price divided by TTM net profit.
Learn more about multiples
3.1x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
-8%
TTM Revenue
$480k
Profit
$404.7k
Last Month's Revenue
$35.8k
Profit
$28.5k

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United States

Profitable WordPress Security SaaS — $550K ARR, $405K TTM Profit, 5K+ Customers

This profitable website security business helps small businesses and agencies protect WordPress sites from unauthorized login attempts. Customers rely on it to block brute-force attacks, monitor suspicious activity, and manage trusted or blocked access through a simple, essential product. Built as a lean, bootstrapped SaaS, the company has grown into a dependable recurring-revenue business with strong margins and 5,000+ customers. It serves an evergreen need, is easy to operate with a small team, and gives a buyer immediate cash flow plus multiple paths for growth. ✅ $550K ARR with ~$480K TTM revenue and ~$405K TTM profit ✅ 5,000+ customers in a mission-critical website security category ✅ High-margin business with 85%+ margins and a lean operating model ✅ Freemium model creates steady upgrade opportunities ✅ Clear upside through SEO, content, digital marketing, pricing, and conversion improvements ✅ Room to expand with new features and broader website security offerings
Asking Price
$1.5M
Multiples
3.7x profit
The asking price divided by TTM net profit.
Learn more about multiples
3.1x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Price ≈ TTM profit × 3.7x (or ARR × 2.7x): $405k profit on $480k TTM revenue/$550k ARR implies ~84% margins and strong cash conversion. The multiple is supported by 5K+ customers and recurring security spend, but tempered by recent -8% growth. At ~3.7x earnings, the ask is within a reasonable range for profitable, sticky micro-SaaS assets of this scale, with upside from pricing, conversion, and SEO.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$480k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$404.7k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$35.8k last month gross revenue
Last Months Profit
Total net profit last month.
$28.5k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
5,000+ Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$550k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-8% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
5-10% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
January 2020
Team Size
Small (2-20)
Business Model
  • Business-to-consumer (B2C)
  • Freemium
Tech Stack
  • Amazon Web Services
  • Wordpress
Growth Opportunities
  • Increase digital marketing
  • Improve conversion rates
  • Increase pricing
  • New product features
  • Increase content marketing
  • Social media marketing
  • Focus on SEO
Competitors
  • Wordfence
  • Sucuri
  • Loginizer
  • LoginPress
  • AIOS
  • Really Simple Security
Key Assets
  • Domain
  • Customers
  • Social media accounts
  • Codebase
  • Intellectual property
  • Marketing materials
  • Copyright
  • Website
  • Brand
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Bootstrapped
Guided by Acquire
Guided end-to-end by the Acquire.com M&A team.
Verified business
Business address and incorporation certificate verified (US entities only).

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