Hemp and CBD-infused skincare products and consumables to elevate your daily self-care routine

eCommerce with $2,187,181 in TTM revenue and $129,265 in revenue last month that was founded to help people unlock the health benefits of CBD and hemp-infused products. With the lift of a large social presence, the company was immediately profitable with gross margins of 70% - 90% based on product category. ✅ $2,187,181 in TTM revenue ✅ $129,265 in revenue last month ✅ $30,014 in profit last month ✅ Line of credit ($800,000 balance) ✅ Competitors: Cornbread Hemp, cbdMD, Medterra

Asking Price

$1.9M

Multiples

Asking Price Reasoning

Recent cost-saving initiatives and the ability for an acquirer to unlock approximately $30,000 of monthly free cash flow by eliminating executive/board compensation explains the 3x revenue multiplier. Gross margins are 70% to 90% depending on product category. This established company is turnkey and has been largely on autopilot for us and we're looking to simplify our business portfolio. Over 40,000 DTC customers served and 97,000 social media followers.

$2.2M last 12 months gross revenue

$-390.7k last 12 months net profit

$129.3k last month gross revenue

$30k last month net profit

-

+0% Annual Growth Rate

5,000+ Customers

- SKUs

- Total Value of Inventory

Date Founded

September 2018

Team Size

Small (2-20)

Business Model

Customers can make one-time purchases or save 15% on recurring subscriptions ranging at the customer's discretion from 2-8 weeks.

Tech Stack

React, Firebase, Google Cloud

Growth Opportunities

Increase digital marketing
Increase content marketing
Social media marketing

With more than 40,000 past customers in the US, 95,000+ followers on social media, and an email database of more than 90,000, growth should be achievable in short order. We recently launched our non-CBD products on Amazon and have enjoyed tremendous success on this new sales channel as well. Combined with the immediate savings of approximately $30,000 in monthly executive compensation which can be applied to marketing, growth, or debt reduction, there is great potential for a new owner to quickly scale the business while enjoying ongoing compensation as well.

Competitors

Cornbread Hemp
cbdMD
Medterra

Key Assets

Website
Social media accounts
Brand
Customers

Selling Reasoning

We have historically enjoyed significant distributions from the company and are ready to move on to other opportunities. Our greatest challenge is in our executive compensation which we are unwilling to eliminate if we keep the business, but which would result in an immediate savings and cash flow realization for a new owner.

Financing

All start-up investment was paid back in our first few months of operation. We have never taken on additional investors or investment; however, we have an outstanding line of credit ($800,000 balance) with our bank for inventory purchases. The business has no other debt or investor arrangements.

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Hemp and CBD-infused skincare products and consumables to elevate your daily self-care routine

Seller details

Startup details

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