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Mobile Startup Estonia
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AI-Powered Personal Growth App — $52K TTM Rev, $20K Profit, 500+ Subscribers

P&L Documents (1)Supporting files (1)
Asking Price
$30k
Multiples
1.5x profit 0.6x revenue
Annual Growth Rate
+0%
TTM Revenue
$51.8k
Profit
$20k
Last Month's Revenue
$4.2k
Profit
$2.2k

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Estonia

AI-Powered Personal Growth App — $52K TTM Rev, $20K Profit, 500+ Subscribers

A profitable personal development app that turns world‑class book knowledge into daily action. Users pick goals like focus or leadership, chat with an AI mentor grounded in top books, and get 3–5 minute steps they can implement immediately—beating procrastination and sticking to goals. Live since 2018 with a new version launched last month, it runs lean on a freemium subscription and serves 500+ customers. Operable by a solo owner, with recurring revenue and clear paths to scale. Key Highlights ✅ TTM revenue $51,785; TTM profit $20,000; ARR ~$20,000; last month $4,243 rev / $2,224 profit ✅ Asking $129,462 for a turnkey app, content library, and AI mentor experience ✅ Differentiated from summary apps via personalized mentoring that remembers context and drives action ✅ Low maintenance, minimal support, scalable infrastructure ✅ Growth levers: content/digital marketing, social, partnerships, new markets ✅ B2C subscription with freemium funnel and engaged user base
Asking Price
$30k
Multiples
1.5x profit 0.6x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Asking price is profit-led. TTM SDE ≈ $20k on $51.8k revenue (~39% net margin), growth ~0%. Price ≈ SDE x 6.5 (≈ Rev x 2.5). Multiple is above typical micro B2C subscription comps for this scale and growth (often 3–4x SDE, 1–2x revenue), reflecting high margin and lean ops. Cash flow is recurring with recent monthly profit ~$2.2k. Retention/churn and LTV:CAC not disclosed.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$51.8k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$20k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$4.2k last month gross revenue
Last Months Profit
Total net profit last month.
$2.2k last month net profit
Customer metrics
Total Downloads
The total number of app downloads to date.
- Total Downloads
Monthly Active Users
The number of unique users active over the last month.
- MAU
App Store Rating
The current average app store rating (out of 5).
- App Store Rating
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Paying Users
The number of users on a paid plan.
500-999 Paying Users
Web traffic by Google Analytics
Company overview
Date Founded
March 2018
Team Size
Just me (1)
Business Model
  • Business-to-consumer (B2C)
  • Freemium
  • Subscription
Tech Stack
  • OpenAI
  • Firebase
  • JavaScript
  • React Native
  • HTML
  • jQuery
  • TypeScript
  • Freshdesk
  • PostgreSQL
  • Docker
  • Django
  • Python
Growth Opportunities
  • Increase content marketing
  • Increase digital marketing
  • Social media marketing
  • Expand to new markets
Competitors
  • Headway
  • Blinkist
  • Storyshots
Key Assets
  • Intellectual property
  • Customers
  • Marketing materials
  • Website
  • Mobile application
  • Brand
  • Domain
  • Trade names
  • Copyright
  • Social media accounts
  • Trademarks
  • Inventory
  • Codebase
Acquisition details
Selling Reasoning
  • Starting a new venture
  • Business challenges
  • Health reasons
Financing
  • Angel investment

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