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Ecommerce Startup Germany
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Patented equestrian tech enhancing comfort through 3D printed pressure-reducing bridle pads.

P&L Documents (1)
Asking Price
$150k
Multiples
4.3x profit 1.5x revenue
Annual Growth Rate
-50%
TTM Revenue
$100k
Profit
$35k
Last Month's Revenue
$4k
Profit
$1k

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Germany

Patented equestrian tech enhancing comfort through 3D printed pressure-reducing bridle pads.

This startup offers innovative equestrian equipment designed to enhance the comfort and performance of horses. The core products include 3D printed noseband pads, chin strap pads, and neck pads that provide better support and connection between the rider and horse. These products are scientifically tested and loved by riders worldwide, making them ideal for those seeking improved riding experiences and horse welfare. With a focus on innovative design and riding comfort, the equipment is suited for both everyday riders and professionals in competitive environments. Based in Germany with a lean ecommerce setup, the brand sells direct to riders and to stables/retailers. It’s a simple, high-impact upgrade to existing tack. The owner is pursuing a new venture, creating a timely opportunity to acquire proven products, IP, and a clear playbook for growth. Key Highlights ✅ Patented, lab-tested equestrian tech with defensible IP ✅ TTM revenue $100k, profit $35k (~35% margin); 1k–5k customers ✅ Shopify/Webflow stack; small team; easy to operate ✅ Global rider adoption and strong word-of-mouth ✅ Clear upside: hire sales, ramp digital ads/SEO, content & social, expand markets, optimize conversion ✅ B2C + B2B (wholesale to tack shops, clubs, trainers) ✅ Priced at $250k; recent slowdown from limited bandwidth = growth headroom
Asking Price
$150k
Multiples
4.3x profit 1.5x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Our €150k asking price is justified by the defensible IP (EU Unitary Patent + utility models), strong brand traction, and proven demand. With proper marketing budget, the business previously generated over 50% higher revenue. Growth is currently constrained only by capital, not market fit, giving buyers substantial upside.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$100k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$35k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$4k last month gross revenue
Last Months Profit
Total net profit last month.
$1k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
Germany
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-50% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
Number of SKUs
The number of product variations you sell.
25 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
30000 Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
June 2022
Team Size
Small (2-20)
Business Model
  • Business-to-consumer (B2C)
  • Business-to-business (B2B)
  • Ecommerce
Tech Stack
  • Shopify
  • Webflow
Growth Opportunities
  • Hire a sales team
  • Increase digital marketing
  • Improve conversion rates
  • Increase content marketing
  • Expand to new markets
  • Social media marketing
  • Focus on SEO
Competitors
  • Equestrian Bridles
Key Assets
  • Patents
  • Customers
  • Website
  • Intellectual property
  • Domain
  • Trademarks
  • Marketing materials
  • Inventory
  • Brand
  • Social media accounts
Acquisition details
Selling Reasoning
  • Starting a new venture
  • Business challenges
  • Lack of time
Financing
  • Angel investment

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