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Content Startup United States
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Detailed travel itineraries and tips from real experiences worldwide

P&L Documents (2)Supporting files (2)
Asking Price
$95k
Multiples
2.5x profit 2.4x revenue
Annual Growth Rate
+46%
TTM Revenue
$39.2k
Profit
$38.5k
Last Month's Revenue
$4.5k
Profit
$4.5k

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Content startup United States

Detailed travel itineraries and tips from real experiences worldwide

This business is an established travel content business, online since 2013. It publishes in-depth destination guides built into a library of 898 experience-based articles, with strong search rankings and an authoritative backlink profile (DR46, 8,400+ links from outlets like Lonely Planet and EuroNews) that would take years to replicate. The business earns through a diversified revenue mix: display advertising (Raptive), tour and activity affiliates (GetYourGuide, Viator, Tiqets, Stay22), and other partners. Running costs are low — around $150/month — supporting 95%+ profit margins. Traffic and revenue softened after recent Google algorithm updates, and the price reflects that. For a buyer with SEO or content skills, there's clear opportunity to rebuild rankings on an established foundation rather than start from scratch.
Asking Price
$95k
Multiples
2.5x profit 2.4x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Asking price of $95,000 reflects the trailing 12-month net profit of roughly $3,200/month, supported by a clear recovery — June 2026 was the strongest month in over a year at ~$4,470 net. Backed by a 10-year-old brand with 898 experience-based guides, DR46 and 8,400+ backlinks (Lonely Planet, EuroNews, Daily Express), 95%+ margins, low running costs, and diversified affiliate + display income, with significant upside remaining below its proven $38,800/month peak.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $39.2k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $38.5k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $4.5k last month gross revenue
Last Months Profit
Total net profit last month.
 $4.5k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+46% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
September 2014
Team Size
Just me (1)
Business Model
  • content
  • affiliate marketing
  • display advertising
  • SEO
  • travel guides
  • destination guides
The business generates revenue through affiliate partnerships (GetYourGuide, Stay22, Viator, Take Walks, Tiqets) and Mediavine display advertising. Content consists of 898 in-depth, first-hand travel guides optimized for organic search traffic. Visitors click affiliate links for tours, accommodation, and travel services, generating commission income, while ad impressions provide additional revenue.
Tech Stack
  • Wordpress
  • GeneratePress Pro
  • Mediavine
  • Google Analytics
  • Google Search Console
  • Wordfence Pro
  • Keysearch
  • Canva
  • GDPR Cookie Consent Plugin
Growth Opportunities
  • Focus on SEO
  • New product features
  • Social media marketing
Content refresh strategy for 898 existing articles, develop email marketing (currently 165 subscribers), create digital products (itineraries, travel guides), increase Instagram engagement and reels production, expand Pinterest strategy, monetize through courses, resume sponsored content partnerships, optimize underperforming high-traffic posts, potential RPM increase through Raptive migration (already accepted)
Competitors
  • Earth Trekkers
  • Full Suitcase
  • Nomadic Matt
  • The Blonde Abroad
  • Travel + Leisure
Key Assets
  • Domain name
  • 898 published articles
  • WordPress website
  • Facebook page (9
  • 688 followers)
  • Instagram account (39
  • 100 followers)
  • X/Twitter account (86
  • 223 followers)
  • Pinterest account (6
  • 900 followers)
  • email list (165 subscribers)
  • keyword research
  • business email
  • 60 days post-sale support
Acquisition details
Selling Reasoning
  • Partner or family needs
  • Lifestyle change
The seller is tired of constant travel required for content creation and wants to spend more time with aging parents. She now operates two additional travel sites (Strictly Sardinia and Strictly Italy) and needs to focus her energy on fewer properties.
Financing
  • Bootstrapped

Seller details

Startup details

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