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SaaS Startup Portugal
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Content performance analytics platform that measure, promote and amplify the marketer's best content

Asking Price
$100k
Multiples
5.0x profit 0.3x revenue
Annual Growth Rate
-15%
TTM Revenue
$291.4k
Profit
$20k
Last Month's Revenue
$24.3k
Profit
$1.7k

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SaaS startup Portugal

Content performance analytics platform that measure, promote and amplify the marketer's best content

Profitable SaaS with $250,000 in annual recurring revenue. Social & content analytics platform that helps brands & publishers understand how audiences’ engagement drives their growth and business. ✅ $291,400 in TTM revenue ✅ $20,000 in TTM profit ✅ $24,283 in revenue last month ✅ $1,666 in profit last month ✅ Competitors: Chartbeat, Parse.ly, AddThis Business Model: SaaS that serves both SMB and Enterprise. Our pricing scales with volume (sessions per month) and feature-set, from $9/mo to $99/mo. Enterprise plans can go up to $4,750 per month (depending on the client’s needs, website site, or API access). We have 351 active subscriptions under this model.
Asking Price
$100k
Multiples
5.0x profit 0.3x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Based on a revenue multiple
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $291.4k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $20k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $24.3k last month gross revenue
Last Months Profit
Total net profit last month.
 $1.7k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
101-250 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$93k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-15% Annual Growth Rate
Company overview
Date Founded
September 2013
Team Size
Small (2-20)
Business Model
SaaS that serves both SMB and Enterprise. Our pricing scales with volume (sessions per month) and feature-set, from $9/mo to $99/mo. Enterprise plans can go up to $4,750 per month (depending on the client’s needs, website site, or API access). We have 351 active subscriptions under this model
Tech Stack
Application & Data (JS, Nginx, React, PostgreSQL, Ruby on Rails , Redis, Sidekiq, memSQL, Elixir, S3); DevOps (Github, Webpack, Rollbar, Datadog, HAProxy, Codeship)
Growth Opportunities
  • Current ARR is at $249,100
  • 166,937 free trial customers
  • 351 active paying subscriptions
  • Enterprise plans can go up to $4,750 per month
  • Pricing scales with volume from $9/mo to $99/mo.
  • Other
Increasing LTV and converting free users to paid.
Competitors
  • Chartbeat
  • Parse.ly
  • AddThis
Key Assets
  • All marketing materials (extensive blog, whitepapers)
  • Engineering as marketing tools (plugins for WordPress
  • Multiple integrations (Google Analytics, Google Tag Manager, Mailchimp)
  • Social Media Accounts (Linkedin, Facebook, Twitter).
  • Other
Acquisition details
Selling Reasoning
I feel someone else could provide the growth the company deserves and that I haven't been able to achieve myself.
Financing
Seed funding.

Seller details

Startup details

Data room

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