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Agency Startup Australia
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Done-for-you Instagram DM funnels that turn eCommerce social traffic into sales

Recast financialsP&L Documents (2)Supporting files (2)
Asking Price
$3M
Multiples
2.4x profit 0.6x revenue
Annual Growth Rate
-31%
TTM Revenue
$4.8M
Profit
$1.2M
Last Month's Revenue
$205.5k
Profit
$81.3k

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Australia

Done-for-you Instagram DM funnels that turn eCommerce social traffic into sales

This business is a done-for-you DM automation agency that helps eCommerce brands turn social media traffic into sales. It builds and manages automated conversation funnels across Instagram, Facebook, TikTok, and WhatsApp that answer customer questions, recommend products, capture emails, and recover abandoned carts. The company serves DTC brands in beauty, wellness, supplements, fashion, and food, mainly in the US, Canada, and the UK. It generated $4.84M in trailing twelve month revenue and $1.24M in trailing twelve month profit, with strong margins, documented systems, and a remote team led by a COO. The owner spends under 1 hour per week. ✅ $6.07M revenue in 2025 and 39.5% profit margin in the last 3 months ✅ No single client accounts for more than 2% of revenue ✅ Proven offer for brands already spending on social traffic ✅ SOP-driven operation with a COO and delivery team in place ✅ Clear growth opportunities through sales hiring, SEO, digital marketing, and expansion into new markets
Asking Price
$3M
Multiples
2.4x profit 0.6x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
$3M is 2.4x trailing twelve month SDE of $1.24M on $4.84M revenue — below typical agency multiples, because we price in the declining revenue trend rather than ask a buyer to ignore it. The buyer gets no client above 2% of revenue, documented SOPs, a COO and delivery team already running day to day, an owner working under an hour a week, and a 39.5% profit margin over the trailing three months. Terms: 80% cash at close, open to a 20% seller note.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$4.8M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$1.2M last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$205.5k last month gross revenue
Last Months Profit
Total net profit last month.
$81.3k last month net profit
Customer metrics
Active Clients
The number of clients currently under active contract.
10-50 Active Clients
Avg Contract Value
The average revenue value of a client contract.
$24k Avg Contract Value
Client Retention Rate
The percentage of clients retained over the last 12 months.
75% Client Retention Rate
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-31% Annual Growth Rate
Top Customer Location
The top one or two countries by client concentration.
United States Top Customer Location
Top Client Concentration
The percentage of revenue coming from the largest client.
2% Top Client Concentration
Company overview
Date Founded
December 2019
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
Tech Stack
  • OpenAI
  • Shopify
  • Manychat
  • N8N
  • Whop
  • Notion
  • Meta Ads
Growth Opportunities
  • Hire a sales team
  • Expand to new markets
  • Focus on SEO
  • Increase digital marketing
Competitors
  • Direct competitors are small done-for-you DM automation shops
  • none at our scale. We also compete for the same budget against DIY ManyChat builds and SMS/email platforms.
Key Assets
  • Customers
  • Brand
  • Intellectual property
  • Domain
  • Website
  • Social media accounts
  • Marketing materials
  • Trade names
  • Team
  • SOPs and process documentation (Notion)
  • Meta ad account
  • Client contracts
  • Whop account
  • Proprietary DM automation and tracking system
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Bootstrapped
Recast financials
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