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Mobile Startup Brazil
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Habit and Goal Tracker & Routine Builder with 582% Growth and $28.9K TTM Profit

P&L Documents (1)
Asking Price
$124.2k
Multiples
4.3x profit 3.7x revenue
Annual Growth Rate
+582%
TTM Revenue
$33.7k
Profit
$28.9k
Last Month's Revenue
$3.8k
Profit
$2k

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Brazil

Habit and Goal Tracker & Routine Builder with 582% Growth and $28.9K TTM Profit

An AI-powered self-improvement platform that helps users build lasting habits, establish routines, set meaningful goals, and complete guided personal development challenges. The app features an adaptive AI coach that learns from user behavior, recommends personalized actions, and delivers progress insights to encourage long-term consistency. By combining habit tracking, goal management, routine planning, and structured challenges in one experience, it helps users improve productivity and personal growth over time. Key Highlights ✅ AI-powered habit tracker, routine builder, and goal management platform ✅ Includes an adaptive AI coach that provides personalized guidance and recommendations ✅ Helps users build consistent habits through daily tracking and progress insights ✅ Features structured goal planning and a guided 60-day personal development challenge ✅ Generated $28.9K in trailing 12-month profit with 582% growth ✅ Designed to support long-term productivity, accountability, and self-improvement
Asking Price
$124.2k
Multiples
4.3x profit 3.7x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Asking price is based primarily on profitability: $109.7k ≈ TTM profit/SDE of $28.9k × 3.8x (or ~3.3x TTM revenue of $33.7k). The multiple is supported by 582% growth and ~86% net margins, indicating strong cash conversion for a lean solo-run subscription app. App also performs on top 10% of apps in App Store & RevenueCat Benchmarks. Other apps in the niche have strong monetization, with a high potential ceiling in the market.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$33.7k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$28.9k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$3.8k last month gross revenue
Last Months Profit
Total net profit last month.
$2k last month net profit
Customer metrics
Total Downloads
The total number of app downloads to date.
40.9k Total Downloads
Monthly Active Users
The number of unique users active over the last month.
2.5K-5K MAU
App Store Rating
The current average app store rating (out of 5).
4.8 App Store Rating
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+582% Annual Growth Rate
User stickiness (DAU/MAU)
Daily active users as a percentage of monthly active users: (DAU ÷ MAU) × 100. E.g. 5,000 DAU ÷ 25,000 MAU = 20%.
10% User stickiness (DAU/MAU)
Paying Users
The number of users on a paid plan.
500-999 Paying Users
Company overview
Date Founded
January 2025
Team Size
Just me (1)
Business Model
  • Freemium
  • Business-to-consumer (B2C)
Tech Stack
  • Swift
  • Firebase
  • RevenueCat
  • Mixpanel
Growth Opportunities
  • Increase digital marketing
  • Improve conversion rates
  • Expand to new markets
  • Increase pricing
  • Social media marketing
Several apps in the space have 100k-200k revenue per month. There are serious opportunities in scaling, and ads are highly profitable even at Small Ad Spend (>2x ROAS)
Competitors
  • LockIn
  • DAWG: Discipline & Motivation
  • Strides
  • DoReset
  • LifeReset - 66 day Challenge
Key Assets
  • Domain
  • Social media accounts
  • Marketing materials
  • Intellectual property
  • Customers
  • Brand
  • Codebase
  • Mobile application
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Bootstrapped

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