Mobile startup
Brazil
Habit and Goal Tracker & Routine Builder with 582% Growth and $28.9K TTM Profit
Asking Price
$124.2k
Multiples
4.3x profit 3.7x revenue
The asking price divided by TTM net profit and TTM gross revenue.Learn more about multiples
Asking Price Reasoning
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$33.7k
last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$28.9k
last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$3.8k
last month gross revenue
Last Months Profit
Total net profit last month.
$2k
last month net profit
Customer metrics
Total Downloads
The total number of app downloads to date.
40.9k
Total Downloads
Monthly Active Users
The number of unique users active over the last month.
2.5K-5K
MAU
App Store Rating
The current average app store rating (out of 5).
4.8
App Store Rating
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+582%
Annual Growth Rate
User stickiness (DAU/MAU)
Daily active users as a percentage of monthly active users: (DAU ÷ MAU) × 100. E.g. 5,000 DAU ÷ 25,000 MAU = 20%.
10%
User stickiness (DAU/MAU)
Paying Users
The number of users on a paid plan.
500-999
Paying Users
Company overview
Date Founded
January 2025
Team Size
Just me (1)
Business Model
- Freemium
- Business-to-consumer (B2C)
Tech Stack
- Swift
- Firebase
- RevenueCat
- Mixpanel
Growth Opportunities
- Increase digital marketing
- Improve conversion rates
- Expand to new markets
- Increase pricing
- Social media marketing
Competitors
- LockIn
- DAWG: Discipline & Motivation
- Strides
- DoReset
- LifeReset - 66 day Challenge
Key Assets
- Domain
- Social media accounts
- Marketing materials
- Intellectual property
- Customers
- Brand
- Codebase
- Mobile application
Acquisition details
Selling Reasoning
- Starting a new venture
Financing
- Bootstrapped